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Communication

  • Coke uses technology to create this powerful campaign

    Coke uses technology to create this powerful campaign

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    Belinda Vesey-Brown

    I just found this fantastic new campaign from Coca-Cola. They have used technology is a way that brings together people in a really powerful way. In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a…

  • When a viral video is not a viral video!

    When a viral video is not a viral video!

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    Belinda Vesey-Brown

    This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere? I think it is a good attempt but don’t think it will get the cut through that TomTom may…

  • Tim Leberecht talks Brand Stories

    Tim Leberecht talks Brand Stories

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    Belinda Vesey-Brown

    Tim gives a great insight with this TED talk about how your brand is what other people say about you when you are not in the room. He says “Hyperconnectivity allows companies to be in that room now, 24/7. They can listen and even join the conversation.” In this talk Tim presents three rules that…

  • The power of colours

    The power of colours

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    Belinda Vesey-Brown

    Watch this video and then work out what you think these kids are talking about.   As the plain cigarette packaging debate rages, this simple test done with kids shows the influence the packaging and the colours has on the buying decision. What do you think? Should cigarettes have plain packaging? Yours in the power…

  • Autism Speaks

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    Tanya Heading

    Microsoft Kinect is partnering up with tonnes of digital billboards and installations this year, and here is just one example to help kick it all off. Autism Speaks has created a Kinect powered digital billboard featuring a life size girl who avoids eye contact no matter how hard you try. I’m really impressed how we…

  • Coca-Cola: Happiness Machine for Couples

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    Tanya Heading

    For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Just another way to use communication in advertising. Reference: C-Section. Yours in happiness,…

  • The magic of communication

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    Belinda Vesey-Brown

    With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine if, until recently, you were…

  • Communication….. Then, Now and In The Future

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    Belinda Vesey-Brown

    As a baby boomer being in the workforce for over 40 years, I can say that I have seen some compelling changes in the way we communicate in business. Before computers, email or faxes, one very early form of communication that was used in my workplace was Telex via a Teleprinter Machine similar to the…

  • Closing the gap between the bosses and the employees.

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    Belinda Vesey-Brown

    Yesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees.  Here are her findings: There are 4.5 million of us…