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Communication

  • How good is your companies internal culture?

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    Belinda Vesey-Brown

    With increasing competition to secure skilled workers what does your business do to get the best staff and keep them? Creating a strong employer brand requires a virtuous circle from external reputation to internal recognition and engagement, and viceversa. Employees need to become empowered to become brand ambassadors. In addition to  the role of employees…

  • Today project

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    Tanya Heading

    A simple ritual of taking one photo each day and posting it online, beginning the day Jonathan Harris turned 30… breathtaking. Reference: Today project Yours in breathless moments, Tanya      

  • Employer Branding – how Virgin added ‘Virginess’ to Virgin Active

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    Belinda Vesey-Brown

    I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and…

  • Advertising People Vs Normal People

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    Belinda Vesey-Brown

    Ever wondered if we ad folk live in a bubble? This infographic explains it all. haha

  • Social Media to the rescue

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    Belinda Vesey-Brown

    With so many of us now connected to multiple social media platforms, we are all aware what a powerful marketing tool social media can be. We are now also beginning to realise ways in which we can harness its power to help people. Social media was a primary source of communication following the earthquake and…

  • CMO’s Guide to Social Media Sites

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    Belinda Vesey-Brown

    The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than…

  • Memorable approach for a Serious Medical Issue

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    Belinda Vesey-Brown

    http://youtu.be/U9aUEzVTFQo Rethink Breast Cancer uses a very funny online advertisement to promote a free app that helps woman check their breasts regularly for early signs of breast cancer. Aimed at a younger female audience, in an effort to prevent breast cancer, the ad uses humour and hot guys to firstly grab attention before going onto explain…

  • Origin Energy Sustainability Drive Campaign

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    Belinda Vesey-Brown

    Early last year Origin Energy released a campaign called – Sustainability Drive Campaign. The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise. People started to notice who their energy provider was and what they were offering. If they didn’t…

  • Semi-Permanent

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    Tanya Heading

    Well designers, it’s that time of year again! Have you got your tickets for Semi-Permanent yet? Semi-Permanent is a world leading design conference that to date has hosted 29 events in 9 cities, covering 5 countries, with over 200 speakers and 50,000 attendees. In 2012, Semi-Permanent celebrates ten years of events – that’s a decade…