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Communication

  • Seth Godin – Tribes. Why they are important to marketing.

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    Belinda Vesey-Brown

    There is no doubt that the internet opens up many opportunities for each of us to find and communicate with people that have similar interests to us. Most of us have joined a group, a club, or a forum that we visit regularly to talk about or interact with what we love most. From a…

  • Augmented Reality Business Cards

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    Belinda Vesey-Brown

    This blog is continued from my previous blog on creative business cards, that think outside the box. Over the last week I’ve been taken into the world of augmented reality and how this amazing technology is changing the way business can connect with their clients/customers. I’ve seen all kinds of amazing ideas, such as a…

  • Cut

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    Belinda Vesey-Brown

    Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to the time poor nature of consumer habits or…

  • Thinking outside the box

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    Belinda Vesey-Brown

    As we all know in branding and in life, first impressions count. Of course we all ask the question… “How we can do this?” Then in business you also have a lot of competition and it’s important to not only make a good first impression, but to also stand out from the crowd. While browsing…

  • The power of Apple iBooks

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    Belinda Vesey-Brown

    Imagine a classroom where all the books are located on the one device and reading them is a total interactive experience. We have come so far with technology in the last 10 years. Feeling a little old, I remember back to the days when I had to cart text books around, reading and then writing…

  • Gentlemint – Pinterest for Men only

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    Belinda Vesey-Brown

    I’ve been using Pinterest now for only a few weeks and it has become yet another procrastination tool that I have become addicted to! If you haven’t seen Pinterest, check it out at www.pinterest.com or better still you can follow my boards @ http://pinterest.com/paul_vb/ BUT now I have found a second version of Pinterest called Gentlemint…

  • Writing on the iPad

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    Belinda Vesey-Brown

    So we want to eliminate needing to take a notepad and pen with us everywhere to write and sketch our brain farts, when we have our trusty iPad at hand. There are various apps available from iTunes which have note-taking and sketching functionality as well as pens that sync to an iPad. Apps for download:…

  • Trust Me and I’ll Trust You

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    Belinda Vesey-Brown

    I was first introduced to Amanda Mooney through her blog, We Are the Digital Kids. In the time that I have followed her, Amanda has gone from working with Edelman Chicago (including co-founding  Edelman’s global millennial agency 8095) to now working in Shanghai, China managing Eldeman’s digital team. Her insight, understanding and natural submersion in…

  • Christmas Apple iPhone advertising

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?feature=player_embedded&v=5qcmCUsw4EQ I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages…