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  • Jay-Z Decoded – Book Campaign with Bing Maps

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    Belinda Vesey-Brown

    As far as advertising campaigns go this is a great one. Highlighting the power of leverage using a celebrity, the public, technology and innovation. This is what I love about advertising in todays world – technology gives us creative freedom and allows us to interact with a brand in new and interesting ways. Yours in…

  • Telstra 4G Colour Wave

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?v=DC-WBLUX0rs I recently had the privilege to hear Mark Collis, Director of Brand Creativity and Strategy from Telstra speak about their new 4G Campaign just released. Mark gave us an insight into Telstra’s measured approach to marketing and the importance of striking the right balance between new and old media.  For the 4G launch campaign…

  • What’s in a manifesto

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    Belinda Vesey-Brown

        A few projects I am currently working on at Brio have got me thinking about manifestos. What is their worth and what makes a great* manifesto? The manifestos that stick in my mind and are on instant recall are: Umair Haque’s The Generation M Manifesto Gen M is about passion, responsibility, authenticity, and…

  • Spare Ticket announced as AMI National Finalist

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    Belinda Vesey-Brown

    Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are…

  • get NAKED and get NOTICED

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    Belinda Vesey-Brown

    Well I bet that got your attention! So does Carren Smith‘s presentations where she encourages you to “get naked and get noticed”… however literal you’d like to take it. Carren’s story will just blow your mind! Everyone was captivated as she shared her life challenges to date which were more than a person should have…

  • Gruen Planet’s first episode airs tonight

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    Belinda Vesey-Brown

      The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week…

  • Ray Kurzweil: “Technology changes exponentially”

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    Belinda Vesey-Brown

    Iventor and Futurist Ray Kurzweil shows us in the graph below, how technology innovation is not changing in a linear way as most people assume, it changes exponentially. This means that we won’t experience 100 years of progress in the 21st century — it will be more like 20,000 years of progress.   His graph shows…

  • The Rabbit Hole Ideation Cafe opening soon…

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    Belinda Vesey-Brown

    I’ve recently stumbled across the Facebook page for a new cafe and it caught my eye. Set to open soon, the West End cafe combines my two great interests: design and coffee. The Rabbit Hole Ideation Cafe will be a space for creative types to meet, share ideas, tackle briefs and brainstorm concepts. The cafe will…