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  • The History of F-commerce

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    by

    Belinda Vesey-Brown

    F-Commerce is the term given to the rise of transactions of various types across the Facebook network. The trend began in 2007 when Facebook released their Virtual Gift Store. The Gift Store processed approximately 15 million transactions prior to August 2010, when it was shut down by the social giant. Now, Facebook stores and advertising…

  • Ultimate Public Tea Party A Huge Success

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    Belinda Vesey-Brown

    On Thursday 30 June 2011 the Brio Group team held the Ultimate Public Tea Party in Brisbane’s Botanic Gardens. We shared 365 cupcakes with the community and raised almost $800 for the Cancer Council as part of Australia’s Biggest Morning Tea. The event celebrated our milestone: donating the equivalent of 365 gifts of sight by…

  • Embarrassing typo, can you spell Australia?

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    Belinda Vesey-Brown

    I would certainly hope so! Unfortunately, not only the manufacturers in Hong Kong but also, the contractor in Tasmania who outsourced the cloth badges for the Royal Australian Navy uniforms cannot spell Australia! The uniforms were made for Navy officers serving in the Middle East. The badge includes an extra “L” in the word Australian.…

  • The Ultimate Pleasure Hunt

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    Belinda Vesey-Brown

      While checking the latest news on ninemsn the other day an advert on the side caught my attention. The words ‘Pleasure Seeker’ and ‘Streets Magnum’ made me think “yummy, let’s check this out”. What I encountered was the latest global campaign for Magnum, an engaging online game that takes you on journey across the…

  • Effective creative brainstorming

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    Belinda Vesey-Brown

    Sitting down and collectively brainstorming for a campaign can generate some amazing results and be a lot of fun if the sessions are run well. Running brainstorming or idea generation sessions well will save time by keeping the ideas on track. They will produce a bigger haul of valuable ideas and build structured freedom and…

  • Facebook group chat

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    Belinda Vesey-Brown

    At the Facebook headquarters in Palo Alto, founder and CEO Mark Zuckerberg made a really interesting announcement about upcoming enhancements to Facebook’s chat capabilities. In particular, he’s announced what’s called Group Chat. Facebook Group Chat is a multi-person feature which is inspired by the functionality already inside the Facebook Groups chat area. The functionality is…

  • Handy apps to complete your “Rest of the Year” resolutions

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    Belinda Vesey-Brown

      Who made a New Year’s resolutions list on the 1st January 2011 and totally forgot about most of them by the 4th January 2011? Well it’s not too late to put those great intentions back into practice. As Rodney Chester states in his Radar story in today’s Courier Mail, “Today is the 186th day…

  • TEDtalk: The hidden power of smiling

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    Belinda Vesey-Brown

    I’m sure you would have heard the expression, “he/she has an infectious smile.” It’s true! A smile can also be referred to as being contagious. I’m not sure either ‘infectious’ or ‘contagious’ creates a positive emotion as they are usually associated with disease! I prefer to think of a smile as ‘inspiring’. What I didn’t…

  • Incubus livestream promotes new album

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    Belinda Vesey-Brown

    Incubus has come up with an exciting way to promote their new album by setting up in their hometown of Los Angeles and hosting their very own livestream for fans to tune into prior to the new album being released. It’s called “Incubus HQ Live” and runs until July 6. The band will spend time…