Community
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Beyond the Brief: Alleviate Insurance
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We had a lot of fun designing some new branding and collateral for our client Alleviate recently. Alleviate offer insurance for entrepreneurs, so not only is there an element of risk implicit, it’s actually encouraged. Coming from an entrepreneurial background themselves, Alleviate champion calculating – not eliminating – risk. As a Jester archetype brand, Alleviate has…
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Arts, Crafts, and Fashion, Oh My: We Love Finders Keepers!
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Oh boy, oh boy, oh boy! Summer’s coming around again, and do you know what that means? No, not heat-induced eczema. The Finders Keepers market is on again! It should come as no surprise that we at Brio Group have a soft spot for independent designers, local artisans and those brimming with the entrepreneurial spirit. How…
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Sally Kohn: Don’t like clickbait? Don’t Click. – TEDTalk
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In this 4 minute TEDtalk, Sally Kohn, CNN contributor, columnist and pundit, talks about a though provoking topic that concerns everybody – Media – and what we can all do to influence it. She calls clicking a “public act” that each of us can choose to do or not do to somehow shape what information…
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Say Hello to ELLO
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When one hears the term “Social Network” or “Social Media”, the first few things that comes to mind are Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest. While most of these social networking channels still maintain their top rank in the game, a new social networking site called Ello has been gaining some buzz recently. Say…
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Make It Wearable challenge by Intel
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The MAKE IT WEARABLE challenge was started by Intel earlier this year with the aim to support the evolution of wearable devices. https://www.youtube.com/watch?v=iwSpn7H7vKg Among all the submissions that they have received, 40 were picked as semi finalists in July this year. By mid August, these semi finalists were whittled down to a final 10 entrants,…
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iMania: Release of iPhone 6
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Even with last week’s fiasco surrounding security breach claims on iCloud, Apple still came in strong with the release of iPhone6. Fans scurried their way through stores to claim “first to try”, “first to buy” or “first to have” the newest iPhone in the market. What is it that made us really excited with the…
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Pepsi Max Bus Shelter
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Pepsi Max surprised London commuters with an unbelievable experience at the New Oxford Street bus stop. From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter is a little bit of branded fun. Enjoy watching their reactions… http://www.youtube.com/watch?v=Go9rf9GmYpM
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Exercise = subway ticket
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To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for…
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Who gives a crap – Indiegogo success story
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We love a good success story and this is one from a Melbourne based business who has teamed product with a good cause. Posting their clever video on Indiegogo, an international crowdfunding site, they set a goal to raise $50K but instead raised $66,548. Not bad! Their secret – using good humour, a professional video…