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  • Winners announced at Cannes Lions Festival

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    Belinda Vesey-Brown

    We’re all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as ‘the world’s only truly global meeting place for creative…

  • Design considerations

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    Belinda Vesey-Brown

    I chose this TED Talk to share with the Brio Group team this morning as I liked how Thomas Heatherwick’s London Architect firm considered their designs in a holistic approach. Not only did they consider the impact their designs have on the existing natural and built environment, but they also considered how it affects the…

  • Consumer reviews set to create valuable campaign content

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    Belinda Vesey-Brown

    Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your…

  • Come Together Brisbane TVC campaign

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    Belinda Vesey-Brown

    I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I also love the Hungry Kids of Hungary and Ball Park Music’s rendition of…

  • Budweiser pool ball

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    Belinda Vesey-Brown

    Just when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns. The idea of the “sport” is to combine football…

  • Tag your TV and get free Pepsi!

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    Belinda Vesey-Brown

    We’ve all heard of QR codes and how popular they are becoming in marketing campaigns, but how about a campaign where you interact with your TV? That’s right, TV advertising has finally come full circle thanks to IntoNow, who have developed a new iPhone App which allows you to “tag” your TV. The promotion has…

  • The Queensland Premier’s Design Awards return for 2011

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    Belinda Vesey-Brown

    After the success of last year’s event, the Queensland Premier’s Design Awards are back for their secon official year and ready to add more inspiring design ambassadors to their ranks. So what are the Queensland Premier’s Design Awards you ask? The awards were started in 2006 when Arts Queensland established the Smart State Designer of…

  • #epicwinning with ASOS Facebook competition

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    Belinda Vesey-Brown

    I won, I won, I won!!!! Can you tell that I’m super excited? It’s because I’ve won $300 worth of ASOS gear for free! In the words of one wise Charlie Sheen I think that makes me a “#biwinner”. “#epicwinning” indeed! After I ‘liked’ ASOS on Facebook – one of the largest online fashion retailers which…

  • TQ launches Million Dollar Memo campaign to the world

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    Belinda Vesey-Brown

    Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign. On Friday 18 March, domestic and international businesses were…