Digital Marketing
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Healthcare Marketing – Health Navigator
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Let us share with you a project we ran in conjunction with a development team to market a Health Assessment Tool that is called Health Navigator. This blog post covers our thinking and planning insights that went into getting this project off the ground. Read the case study and see the final artwork here Objectives The…
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Designing for User Experience: Love Letters From the Studio
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Brio’s junior designer Clarissa fills us in on the value of User Experience Design. It’s no longer enough to start a Wix site, throw your company’s logo up, and call it a day. Simply having a web presence is no longer as important as user experience, and that’s where UX design comes in. The growing…
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Fix Your Website’s Copy (Seriously. Do it Now.)
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As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…
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Brain mapping an influence for Marketing
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As a lover of marketing and understanding the human brain (don’t deny it; you know it’s the most interesting organ we have!), I’m always interested to conceive and discover new ways to use all the new channels that technology brings us. When my two loves are combined into Neuromarketing, we are given a fascinating insight into…
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The Ideal Length of the Internet
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Have you ever wondered how long your blog should be? Just because you have 140 characters in Twitter, should you use them all? Yes and no are the answers you’re looking for (respectively), and Buffer Social have put together this great infographic for understanding the optimum character and word count required for the most effective…
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Meerkat vs Periscope
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How do you communicate with your audience? If broadcasting a live video sounds like something for you, then it might be time to try Meerkat or Periscope. These two apps work on iOS devices through your Twitter account and stream a live broadcast of events, news or whatever tickles your audience’s fancy. Live streaming gives…
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The New Word(Press) On The Street
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We love WordPress. It’s such a simple CMS with all the tools necessary to make your website shine. The fact that it is so easy to use from a developer, creative and user perspective has made it the leading web software that it is today. Naturally we were pretty chuffed when we heard that WordPress…
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Global Digital Statistics 2014
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http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 Here’s the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It features digital stats like: 2.5 Billion People are Online 1.8 Billions are on Social Networks Top Social Networks added 135 Million users in 2013 Facebook now has 1.184 Billion Users It may be 183 pages, but…
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The future of understanding just who is your ‘true audience’ starts….now.
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I love the transparency of digital, ‘true’ audience data is the one thing that traditional media (no matter how much is invested in pre and post research) cannot deliver. Amscreen can now detect the age, gender and more of each person that views their Ad Platforms which are primarily environment based. If this type of true-data…