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Digital Marketing

  • Aaron Koblin artfully visualises our humanity

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    by

    Belinda Vesey-Brown

    American data & digital artist Aaron Koblin states that: the 19th century culture was defined by the novel; 20th century culture by cinema; and the culture of the 21st century will be defined by the interface. In his captivating and visually spectacular TED talk, Koblin takes us on a journey of the changing relationships between…

  • How do you ‘Like’?

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    Belinda Vesey-Brown

    So we’ve all learnt to like, add, share, digg, stumble, tweet, flick and tumble all of our favourite websites, haven’t we? Well, just in case you don’t have enough avenues to share your life with Google has now created their +1 button! If you understand the concept of the Facebook ‘Like’ button then to simplify things…

  • The 6 basics of project management

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    Belinda Vesey-Brown

    So you’re planning a special event or renovating… to start with, a project must have a dedicated project manager to run, oversee and quality check all aspects of the project in order for it to be a success. Who are your stakeholders? That’s everyone with an interest or involvement in your project. e.g. Internal stakeholders:…

  • Coca-Cola 125th Anniversary iPad app

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    Belinda Vesey-Brown

    To celebrate Coca-Cola’s 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things “coke”. The app presents a “visual journey” through the history of the company, no doubt stirring up memories for all users of times gone by. The app is a replica of the coffee table book that has…

  • Report: How Australian consumers and businesses use social media

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    Belinda Vesey-Brown

    Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses…

  • Digital media budget? Let’s include YouTube marketing!

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    Belinda Vesey-Brown

    If you’re working on your marketing budget for 2011/12 and trying to decide the value of including more digital media, in particular, YouTube productions and channels to that budget – new figures just released from the video giant in celebration of its 6th birthday may be of interest. YouTube announced that users from across the…

  • Slash your advertising spend with Facebook ads and DSPs

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    Belinda Vesey-Brown

    When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…

  • Accessible food for thought

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    Belinda Vesey-Brown

    If not now, then when? If not me, then who? These two interesting questions come from a TED Talk by Mick Ebeling, an entrepreneur who did something amazing and helped “unlock a locked-in artist”. He helped give a paralysed artist who had only the use of his eyes a way to express himself artistically again.…

  • Why social networking for business cannot be overlooked

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    Belinda Vesey-Brown

    Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…