Digital Marketing
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Kung Fu Panda 2 and Jack Black – YouTube Epicness!
In true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2. The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his “Skadoosh” reading. Black goes through a few takes looking for the…
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Can you really trust your Google search or Facebook feed?
When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…
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Can’t remember last night? The Lynx Stream mobile app lets you record it!
Let’s admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits … even the ugly bits! Lynx has just launched The Lynx Stream, a mobile phone app that records…
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New heights in interactive ads: Range Rover’s Being Henry campaign
Interactive advertising has come a long way, there’s more interactive advertising being utilised by large corporations than ever before. I ran across this campaign from Range Rover which I thought was really fantastic. Do you remember the choose your own adventure books from when you were at school? Making decisions that influenced the outcome of…
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Budweiser pool ball
Just when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns. The idea of the “sport” is to combine football…
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Now here’s how to be creative applying for a job!
In France, Victor Petit in his pursuit of finding an internship at a communication agency took inspiration from an iPhone app that mimics mouth movements to the lyrics of a song by electronic duo CASSIUS. The idea being that you put the phone screen over your mouth so it looks like you are singing!!! Not…
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Choose your words carefully – they could change your world
We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.
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The rise of mobile marketing in 2011
Mobile phones, it seems everyone has one right? In 2011 people are spending more time on their mobile phones than ever before. A new study by Microsoft Tag has revealed the cold, hard stats in an interesting infograph. Marketers, did you know that more than 1 billion of the world’s 4+ billion mobile phones are…
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Levi’s in App Mall World Promotion
Levi’s have come up with an exciting new campaign launched this week in conjunction with Facebook game Mall World. Mall World is an online Facebook game which allows you to be the boss and run your own fashion boutique. The game was developed by a company named 50 cubes and they have said that as…