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  • How do you ‘Like’?

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    Belinda Vesey-Brown

    So we’ve all learnt to like, add, share, digg, stumble, tweet, flick and tumble all of our favourite websites, haven’t we? Well, just in case you don’t have enough avenues to share your life with Google has now created their +1 button! If you understand the concept of the Facebook ‘Like’ button then to simplify things…

  • The 6 basics of project management

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    Belinda Vesey-Brown

    So you’re planning a special event or renovating… to start with, a project must have a dedicated project manager to run, oversee and quality check all aspects of the project in order for it to be a success. Who are your stakeholders? That’s everyone with an interest or involvement in your project. e.g. Internal stakeholders:…

  • Coca-Cola 125th Anniversary iPad app

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    Belinda Vesey-Brown

    To celebrate Coca-Cola’s 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things “coke”. The app presents a “visual journey” through the history of the company, no doubt stirring up memories for all users of times gone by. The app is a replica of the coffee table book that has…

  • Daft Punk mashup visualised in realtime

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    Belinda Vesey-Brown

    I’ve always thought that mashups are somewhat of an art-form, but I’ve never properly understood the intricacies of how they are created. Web Technologist, Cameron Adams, has bridged the gap between sound and vision in his project Anatomy of a Mashup: Definitive Daft Punk visualised. The site is dedicated to a mashup of 23 songs…

  • Report: How Australian consumers and businesses use social media

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    Belinda Vesey-Brown

    Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses…

  • Slash your advertising spend with Facebook ads and DSPs

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    Belinda Vesey-Brown

    When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…

  • Accessible food for thought

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    by

    Belinda Vesey-Brown

    If not now, then when? If not me, then who? These two interesting questions come from a TED Talk by Mick Ebeling, an entrepreneur who did something amazing and helped “unlock a locked-in artist”. He helped give a paralysed artist who had only the use of his eyes a way to express himself artistically again.…

  • Augmented reality in retail

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    Belinda Vesey-Brown

    The media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled with augmented reality to create a virtual fitting room…

  • Why social networking for business cannot be overlooked

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    Belinda Vesey-Brown

    Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…