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  • Say it on the Cocktail Typer

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    by

    Belinda Vesey-Brown

    The recent agIdeas conference in Melbourne showcased loads of amazing designers from diverse creative backgrounds. One particularly inspirational duo, James Yencken and Leeathon Bellew, patented a little online invention called the ‘Cocktail Typer’. While it’s not an excessively useful tool, it is really awesome. They have set up a board of little cocktail umbrellas and…

  • Can you really trust your Google search or Facebook feed?

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    Belinda Vesey-Brown

    When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…

  • New heights in interactive ads: Range Rover’s Being Henry campaign

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    Belinda Vesey-Brown

    Interactive advertising has come a long way, there’s more interactive advertising being utilised by large corporations than ever before. I ran across this campaign from Range Rover which I thought was really fantastic. Do you remember the choose your own adventure books from when you were at school? Making decisions that influenced the outcome of…

  • Budweiser pool ball

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    Belinda Vesey-Brown

    Just when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns. The idea of the “sport” is to combine football…

  • The Royal Wedding – a social media affair?

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    Belinda Vesey-Brown

    It was reported yesterday that tweets will be banned during Prince William and Kate Middleton’s Royal Wedding ceremony today. That’s right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal with the pair. The fears were reportedly about the possibilities…

  • Now here’s how to be creative applying for a job!

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    Belinda Vesey-Brown

    In France, Victor Petit in his pursuit of finding an internship at a communication agency took inspiration from an iPhone app that mimics mouth movements to the lyrics of a song by electronic duo CASSIUS. The idea being that you put the phone screen over your mouth so it looks like you are singing!!! Not…

  • Choose your words carefully – they could change your world

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    Belinda Vesey-Brown

    We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.

  • When fashion & technology collide: Burberry’s Beijing Show

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    Belinda Vesey-Brown

    I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online.…

  • Tag your TV and get free Pepsi!

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    Belinda Vesey-Brown

    We’ve all heard of QR codes and how popular they are becoming in marketing campaigns, but how about a campaign where you interact with your TV? That’s right, TV advertising has finally come full circle thanks to IntoNow, who have developed a new iPhone App which allows you to “tag” your TV. The promotion has…