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Employer Branding

  • A Privileged State of Mind

    A Privileged State of Mind

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    Brio Group

    Brio is proud to be associated with Shirlaws, a team of international business coaches. Recently we asked them to interview a number of current and past clients to understand the good, the bad and the ugly of their relationship with Brio. It was a scary experience but we’ll always take insight over insults. Apart from…

  • Closing the gap between the bosses and the employees.

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    Belinda Vesey-Brown

    Yesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees.  Here are her findings: There are 4.5 million of us…

  • Employer Branding – how Virgin added ‘Virginess’ to Virgin Active

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    Belinda Vesey-Brown

    I love employer branding and when done well it can revolutionise Government Departments, large and even small businesses. Always on the look out for businesses doing this well, I was excited to find this fantastic presentation by Elaine J0bson, where she shares the principles on how Virgin successfully took the old Health and Raquet club brand and…

  • Awesome work spaces

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    Belinda Vesey-Brown

    Employer branding is the ‘promise of an experience’. It’s about creating an image of your business as a great place to work and, in turn, attracting the right people to the business. When a business employs the right people it succeeds. And when employees enjoy coming to work they succeed…and stay. Research has also found…