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  • Slash your advertising spend with Facebook ads and DSPs

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    Belinda Vesey-Brown

    When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…

  • World Press Photo hits Brisbane Powerhouse

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    Belinda Vesey-Brown

    The world’s most prestigious photo-journalism annual exhibition, World Press Photo, is coming to Brisbane for its fourth year running. The amazing collection showcases some of the most beautiful, haunting, shocking, and very raw moments from across the globe as photographed by the more than 100 million entrants. Earlier this year the winners were announced (read…

  • Augmented reality in retail

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    Belinda Vesey-Brown

    The media has been rife with stories of late about the use of Augmented Reality in advertising, but how about in an actual retail environment? I ran across this use of augmented reality recently where international fashion retailer Topshop has utilised the Microsoft Kinect platform coupled with augmented reality to create a virtual fitting room…

  • Celebrate Italian Week in Brisbane

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    Belinda Vesey-Brown

    The flavours, fashion and flair of Italy will be celebrated during Italian Week in Brisbane from 26 May – 2 June. To coincide with the week, at Brio Group we’re excited to launch Optical FX’s new website, which gives a nod to the much-loved European country. If you’re near Mary Street during Italian Week, pop…

  • ‘The Fearful’ by Somerset Mills: creativity on a budget

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    Belinda Vesey-Brown

    On Friday night I was treated to a very interesting and exciting bit of theatre, as well as a lesson in ‘creativity on a budget’. In an abandoned lot in West End, Brisbane, against a grungy backdrop of rubble and graffiti, some very talented actors brought “The Fearful” to life as part of the Anywhere Theatre…

  • Come Together Brisbane TVC campaign

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    Belinda Vesey-Brown

    I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I also love the Hungry Kids of Hungary and Ball Park Music’s rendition of…

  • Kung Fu Panda 2 and Jack Black – YouTube Epicness!

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    Belinda Vesey-Brown

    In true brilliant marketing campaign style, Dreamworks has unleashed on YouTube with an awesome YouTube based campaign supporting the impending release of Kung Fu Panda 2. The video (which I will link below) starts with Jack Black (voice of Po, the panda) rehearsing his “Skadoosh” reading. Black goes through a few takes looking for the…

  • Say it on the Cocktail Typer

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    Belinda Vesey-Brown

    The recent agIdeas conference in Melbourne showcased loads of amazing designers from diverse creative backgrounds. One particularly inspirational duo, James Yencken and Leeathon Bellew, patented a little online invention called the ‘Cocktail Typer’. While it’s not an excessively useful tool, it is really awesome. They have set up a board of little cocktail umbrellas and…

  • Can you really trust your Google search or Facebook feed?

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    Belinda Vesey-Brown

    When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…