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  • Otomata – a generative music application

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    Belinda Vesey-Brown

    A few weeks ago I came across a simple web application that explores a concept I’ve always been interested in – Generative Music. The basic idea behind generative music is that it is created by a system, constantly changes and is therefore, always different. The application is called Otomata, it’s built in Flash and it’s…

  • New heights in interactive ads: Range Rover’s Being Henry campaign

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    Belinda Vesey-Brown

    Interactive advertising has come a long way, there’s more interactive advertising being utilised by large corporations than ever before. I ran across this campaign from Range Rover which I thought was really fantastic. Do you remember the choose your own adventure books from when you were at school? Making decisions that influenced the outcome of…

  • Markets and mums go hand in hand this Mother’s Day

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    Belinda Vesey-Brown

    With Mother’s Day looming this Sunday, I thought it was time to share a little Brisbane secret: the Boutique Markets at Portside Wharf. If your mum is anything like mine, markets are a no-fail excursion. Pick up a coffee and wander the stalls of wonderful handmade and original art, design, craft and food from Brisbane…

  • Budweiser pool ball

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    Belinda Vesey-Brown

    Just when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns. The idea of the “sport” is to combine football…

  • iPhone gadget goodness!

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    Belinda Vesey-Brown

    Just when I thought that I’d seen the best of the iPhone gadgets available, I’m forced to think again with the impending release of the Wow-Keys Keyboard. The keyboard acts not only as a docking station for your iPhone, synching your iTunes and charging your mobile device, but it also allows you to utilise your…

  • The Royal Wedding – a social media affair?

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    Belinda Vesey-Brown

    It was reported yesterday that tweets will be banned during Prince William and Kate Middleton’s Royal Wedding ceremony today. That’s right it was alleged signal-blocking technology would be installed at Westminster Abbey, preventing social media leaks by those privy to be up close and personal with the pair. The fears were reportedly about the possibilities…

  • When fashion & technology collide: Burberry’s Beijing Show

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    Belinda Vesey-Brown

    I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online.…

  • Tag your TV and get free Pepsi!

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    Belinda Vesey-Brown

    We’ve all heard of QR codes and how popular they are becoming in marketing campaigns, but how about a campaign where you interact with your TV? That’s right, TV advertising has finally come full circle thanks to IntoNow, who have developed a new iPhone App which allows you to “tag” your TV. The promotion has…

  • Let there be rock

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    Belinda Vesey-Brown

    Lovers of rock can swap stage for cinema during the upcoming Let There Be Rock program at the Gallery of Modern Art’s Cinémathèque. Featuring more than 45 documentaries, concert movies and feature films capturing the rebellious spirit of rock music, Let There Be Rock surveys more than 50 years of music on the big screen. Audiences can expect…