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How do you ‘Like’?
So we’ve all learnt to like, add, share, digg, stumble, tweet, flick and tumble all of our favourite websites, haven’t we? Well, just in case you don’t have enough avenues to share your life with Google has now created their +1 button! If you understand the concept of the Facebook ‘Like’ button then to simplify things…
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Report: How Australian consumers and businesses use social media
Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses…
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Slash your advertising spend with Facebook ads and DSPs
When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…
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Johnny Cupcakes: a lesson in brand equity
Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral marketing techniques. One of Johnny’s latest campaigns was his suitcase…
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Why social networking for business cannot be overlooked
Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…
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Can’t remember last night? The Lynx Stream mobile app lets you record it!
Let’s admit it. Some nights are best left forgotten after the third tequila shot. But, being the curious beings that we are, what if every night on the town could be remembered? The good bits, the bad bits … even the ugly bits! Lynx has just launched The Lynx Stream, a mobile phone app that records…
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Budweiser pool ball
Just when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns. The idea of the “sport” is to combine football…
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Social media at the forefront of news coverage
Proof we don’t do things in halves, the universe threw two of the century’s largest moments into three days – a royal wedding and the takedown of the world’s most wanted terrorist. And proof of the changing ways we communicate in the 21st century, social media was at the forefront of alerting the world. The…
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Choose your words carefully – they could change your world
We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.
