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  • When fashion & technology collide: Burberry’s Beijing Show

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    Belinda Vesey-Brown

    I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online.…

  • The rise of mobile marketing in 2011

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    Belinda Vesey-Brown

    Mobile phones, it seems everyone has one right? In 2011 people are spending more time on their mobile phones than ever before. A new study by Microsoft Tag has revealed the cold, hard stats in an interesting infograph. Marketers, did you know that more than 1 billion of the world’s 4+ billion mobile phones are…

  • Sharing is caring: how social media can transform your business

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    Belinda Vesey-Brown

    A majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together – creating a global village – it’s increasing important to engage in clear, open, two-way communication.

  • Levi’s in App Mall World Promotion

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    Belinda Vesey-Brown

    Levi’s have come up with an exciting new campaign launched this week in conjunction with Facebook game Mall World. Mall World is an online Facebook game which allows you to be the boss and run your own fashion boutique. The game was developed by a company named 50 cubes and they have said that as…

  • Building a brand: SpareTicket.com.au – a case study

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    Belinda Vesey-Brown

    Creating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au – an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre, sport, etc. Launched in late 2010, this relatively new brand…

  • IKEA’s gone to the dogs!

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    Belinda Vesey-Brown

    But only in a good and absolutely HILARIOUS way! This morning, IKEA Australia revealed via their website, YouTube and Facebook page that they will be adding a one-of-a-kind piece of furniture to their range called the HUNDSTOL. Rather than explaining it in detail, it’s probably just easier for you to watch the below video to…

  • #epicwinning with ASOS Facebook competition

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    Belinda Vesey-Brown

    I won, I won, I won!!!! Can you tell that I’m super excited? It’s because I’ve won $300 worth of ASOS gear for free! In the words of one wise Charlie Sheen I think that makes me a “#biwinner”. “#epicwinning” indeed! After I ‘liked’ ASOS on Facebook – one of the largest online fashion retailers which…

  • TQ launches Million Dollar Memo campaign to the world

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    Belinda Vesey-Brown

    Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign. On Friday 18 March, domestic and international businesses were…