Incentives
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Exercise = subway ticket
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To promote exercise and the 2014 Olympics, a very special ticket machine has been installed at the Moscow subway station. Instead of accepting money as payment, the high-tech ticket machine only accepted exercise. Riders could receive a free ticket by standing in front of the machine’s camera, and performing 30 squats. The idea is to get people active and amped for…
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Putting the “FUN” back into theory
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…
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Closing the gap between the bosses and the employees.
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Yesterday I read an article on Nextness about Emily Birks who is a Senior Account Manager at Pulse Communications, Ogilvy PR. Last week she participated in PRIA’s My Generation event as the representative for Gen Y in a panel discussion about how to can close the gap between bosses and the employees. Here are her findings: There are 4.5 million of us…
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Today project
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A simple ritual of taking one photo each day and posting it online, beginning the day Jonathan Harris turned 30… breathtaking. Reference: Today project Yours in breathless moments, Tanya
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Google, incentives and looking after your staff.
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Google is awesome. Not only do they supply us with endless amounts of information and social and communication tools, they also know how to look after their staff. One of the perks of working at Google is their healthcare plan, which includes on-site medical staff. If a team member feels unwell whilst at work, he…