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Inspiration

  • Design considerations

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    Belinda Vesey-Brown

    I chose this TED Talk to share with the Brio Group team this morning as I liked how Thomas Heatherwick’s London Architect firm considered their designs in a holistic approach. Not only did they consider the impact their designs have on the existing natural and built environment, but they also considered how it affects the…

  • Behind the brand: SpareTicket.com.au

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    Belinda Vesey-Brown

    Ever wondered what really goes on in agencies when they create brands? There’s a lot of brainstorming, cups of coffee, drawing and scribbling – all in the name of idea generation! It’s hard work, but a lot of fun. At Brio Group, we recently brought the SpareTicket.com.au brand to life. Everything from the branding through…

  • Branded Fashion – inspiration for the design

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    Belinda Vesey-Brown

    Teaching branded fashion this semester at Billy Blue College of Design has resulted in me uncovering the story and inspiration behind many established and young fashion designers. In particular we discuss the connection behind their design philosophy and how that transfers to their work and builds their brand. One fashion designer that I will explore…

  • Aaron Koblin artfully visualises our humanity

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    Belinda Vesey-Brown

    American data & digital artist Aaron Koblin states that: the 19th century culture was defined by the novel; 20th century culture by cinema; and the culture of the 21st century will be defined by the interface. In his captivating and visually spectacular TED talk, Koblin takes us on a journey of the changing relationships between…

  • Brisbane Winter Festival to liven up CBD

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    Belinda Vesey-Brown

    Living in Brisbane has plenty of perks. Three hundred sunny days a year is one of them – especially for the cold-blooded of us! Although, if you’re like me, and dream of a winter wonderland and a dash of European charm, then get ready for Brisbane’s very first Winter Festival! Following the success of our…

  • Daft Punk mashup visualised in realtime

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    Belinda Vesey-Brown

    I’ve always thought that mashups are somewhat of an art-form, but I’ve never properly understood the intricacies of how they are created. Web Technologist, Cameron Adams, has bridged the gap between sound and vision in his project Anatomy of a Mashup: Definitive Daft Punk visualised. The site is dedicated to a mashup of 23 songs…

  • Chip Conley: Measuring what makes life worthwhile

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    Tanya Heading

    When you get caught up in the 9-5 rat race, it’s easy to forget what truly makes life worth living, and what really matters in life and in our careers. In this TED talk, Chip Conley reminds us to count what really counts. Happy counting! Tara

  • Johnny Cupcakes: a lesson in brand equity

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    Belinda Vesey-Brown

    Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral marketing techniques. One of Johnny’s latest campaigns was his suitcase…