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Inspiration

  • Brisbane’s biggest Easter chocolate buffet

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    by

    Tanya Heading

    If you like chocolate, this event will be the highlight of your year! The team at Bistro Allure will take you to a whole new level of chocolate appreciation to celebrate Easter, from Monday 18th April to Monday 2nd May 2011. For just $20, you can indulge in as much chocolate as you dare for…

  • Having a slow week?

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    by

    Belinda Vesey-Brown

    Sometimes the working week seems to take forever and I can’t decide if it’s a good thing or not. This week has been one of those weeks for me. Funnily enough, I came across a video during lunch that reminded me that taking a bit of time out to appreciate the little things around us…

  • London commuters meet Lynx’s augmented reality fallen angels

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    by

    Belinda Vesey-Brown

    Yesterday I wrote about men’s body wash (Old Spice Campaign), now today I’m turning my attention to men’s deodorant. And with reason … yet again, advertising campaigns are exploring more interactive ways to engage with consumers. This month Lynx and its ad agency BBH launched a campaign that used augmented reality to drop sexy fallen…

  • TQ launches Million Dollar Memo campaign to the world

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    by

    Belinda Vesey-Brown

    Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign. On Friday 18 March, domestic and international businesses were…

  • Why do clothes cost what they do?

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    by

    Belinda Vesey-Brown

    Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has never forgiven me for leaving the retail industry. Why do clothes cost what they do? How do you know if the price is…

  • Eat your way to the music

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    by

    Belinda Vesey-Brown

    Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the Flaming Lips released the track ‘Two Blobs Fucking‘ as 12 separate…

  • Ben & Jerry’s social media catapult into the Australian market

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    by

    Belinda Vesey-Brown

    Social Media is a buzzing with activity stemming from Ben & Jerry’s latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked  Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital SEO partner to tell us about their lastest campaign. If…

  • Designing our environments

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    by

    Belinda Vesey-Brown

    Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the…