Inspiration
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Never Judge by the looks
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Looking for inspiration for my blog this week, I came across this success story (and a bit of trivia), which also forms part of a true story. Well, at least the characters are real. Perhaps the finer details may have been enhanced slightly for the message it also sends. How many real life success stories…
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How Printing Ink/ Pantone Colours are Made
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In my 15 years of design experience I am embarrassed to say that I have not once thought about how the ink that I designed for is made! I even worked with a printer for a few of those years and it never occurred to me that there was an art to the process of…
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5 helpful press release writing tips
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A poorly written press release can be what stands between getting press and not getting press. It’s important to communicate your news angle clearly and draft your press release professionally – both in content and format. 1. Write like a Journalist Your lead sentence should aim to get across your story angle, start answering the…
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Amazing Digital Landscapes
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The creation of Amazing Digital Landscapes appears to be all around us in everything from TV advertising to movies and games. It seems that an increasing number of all entertainment mediums are embracing the creation of digital landscapes. In fact, so real have these landscapes become, we are inclined to forget the artistic value and…
