Inspiration

  • Effective creative brainstorming

    Sitting down and collectively brainstorming for a campaign can generate some amazing results and be a lot of fun if the sessions are run well. Running brainstorming or idea generation sessions well will save time by keeping the ideas on track. They will produce a bigger haul of valuable ideas and build structured freedom and…

  • Creative creatures of Mochimochi Land

    There’s something about the ridiculously cute characters of Mochimochi Land that has me running to Spotlight in search of knitting needles and wool. I don’t now how to knit, I have zero patience and I’m pretty sure I’m going to be the world’s worst knitter but I feel compelled to try some of the awesome…

  • TEDtalk: The hidden power of smiling

    I’m sure you would have heard the expression, “he/she has an infectious smile.” It’s true! A smile can also be referred to as being contagious. I’m not sure either ‘infectious’ or ‘contagious’ creates a positive emotion as they are usually associated with disease! I prefer to think of a smile as ‘inspiring’. What I didn’t…

  • Rebuilding Christchurch NZ, what an opportunity

    After the devastation of the earthquakes in Christchurch New Zealand, there are now a number of opportunities arising that may very well see Christchurch be a new world leader in innovation and sustainability. Although the casualties and mass destruction of infrastructure is of course something that would not be wished upon any community but now…

  • Functional turns decorative

    Check out this fantastically creative fence art designed and produced by Dutch design outfit: Demarkersvan – Lace Fence. Dutch design strikes again!!! Lace Fence have crafted something which was purely functional with a hostile stigma into something aesthetic and decorative while still functional. They have crafted a variety of designs ranging from lace florals to…

  • Manure crisis of 1894 to traffic congestion today – technology is the answer

    As I drive to work each day and sit in peak hour traffic patiently waiting for my turn to move ahead a metre, I can’t help but think this is a complete waste of time and fuel, but yet I endure it day after day. This is not the first time the changes to our…

  • Where creativity and cake meet: Cakestar

    Let’s face it, sweets are forever in style. Who can’t resist a fancy dessert, a gourmet cupcake, or the sweet-of-the-moment, a macaroon? Whether it’s for formal celebrations like engagement parties or weddings, corporate events or just a swanky morning tea at home with cakes that are fine and fancy, you cannot go past Cakestar. The…

  • Beauty is in the eye of the beholder

    I’m finding it fascinating the trend towards the change in beauty, especially in the fashion world. Today’s contributors to the fashion industry are constantly challenging traditional thinking, which inspires people like the Brio Group team to think outside the square. Typically we associate mainstream fashion with beauty (“OMG, that dress is gorgeous”), in the eye…

  • Winners announced at Cannes Lions Festival

    We’re all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as ‘the world’s only truly global meeting place for creative…