marketing
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Healthcare Marketing delivers MORE
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“With millions of dollars in cutting edge technology behind us we still believe our strongest investment is in the people we employ. The collective knowledge within Sonic HealthPlus is helping to change the face of health, ensuring we deliver more care to more parts of Australia every day.“ Let us share with you some of…
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Fix Your Website’s Copy (Seriously. Do it Now.)
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As a copywriter, nothing crushes my spirit more than scrolling through the website of a brand purporting to be a Big, Proper Company that’s full of ugly misspellings, errant comas, and awkward dangling modifiers. I fully understand not everyone cares as much as me, but some do. Poorly written copy detracts from your expertise; it…
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Brain mapping an influence for Marketing
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As a lover of marketing and understanding the human brain (don’t deny it; you know it’s the most interesting organ we have!), I’m always interested to conceive and discover new ways to use all the new channels that technology brings us. When my two loves are combined into Neuromarketing, we are given a fascinating insight into…
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Global Digital Statistics 2014
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http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 Here’s the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It features digital stats like: 2.5 Billion People are Online 1.8 Billions are on Social Networks Top Social Networks added 135 Million users in 2013 Facebook now has 1.184 Billion Users It may be 183 pages, but…
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Gamification in the future?
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I recently did a 10 week Gamification course and right at the end of the course we discussed this video that shows an interesting and a little scary insight into how Games could be integrated into our lives in the future. We already have easy access to considerable amounts of information on people that if…
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Putting the “FUN” back into theory
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…
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Dispelling the Myth of SEO
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Like in any industry, SEO has its own our clowns and self-proclaimed gurus who take people’s money and do nothing. This, is surprisingly, not the worst-case scenario. Some “experts” will actually damage your website’s reputation with search engines by taking risky shortcuts which may show only temporary results. It’s not surprising that many agencies, marketing…
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James Victore: Your Work is a Gift
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We have just watched this inspiring video from James Victore where he shares his thoughts on the value of the creative voice. Thanks James, you really have summed up what we have been going on about for years, the importance the of creative thinking. Thank you. Yours in creative thinking, Belinda