Marketing Strategy Plan
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Neuro-marketing – How we define what you are really selling
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We believe marketing is a method and consumer buying behaviour is a science (neuro-marketing). We developed our branding system to combine the two to make marketing a methodology. Our system is based on Swiss psychiatrist Carl Jung’s theory of ‘archetypes’ or brand characters. Archetypes allows us to define the soul of your brand and express…
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Clients we Love: Vast Furniture & Homewares
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We at Brio Group love to take a look back at some of our most cherished clients, and the awesome changes in their brands. Vast Furniture & Homewares is one such client. Vast Furniture & Homewares have been providers of quality, handcrafted timber furniture and culturally inspired homewares for almost 20 years. Yet in the…
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Why Startups Need To Solve Real Problems Again
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Alexis Madrigal thinks our modern entrepreneurial climate has a problem: we’re not solving big problems anymore. The startup boom in the late 90s gave birth to revolutionary mobile devices. Now, the best we can do is Facebook. Madrigal offers two solutions: stop the pervasiveness of “free” web apps and increase the diversity among founding teams.…
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Putting the “FUN” back into theory
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…
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Dispelling the Myth of SEO
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Like in any industry, SEO has its own our clowns and self-proclaimed gurus who take people’s money and do nothing. This, is surprisingly, not the worst-case scenario. Some “experts” will actually damage your website’s reputation with search engines by taking risky shortcuts which may show only temporary results. It’s not surprising that many agencies, marketing…
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The Future of Marketing?
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I believe technology is starting to creep into all areas of our life! I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology. We are living in an era where we are “talking” to people more…