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Marketing Strategy Plan

  • The 6 basics of project management

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    by

    Belinda Vesey-Brown

    So you’re planning a special event or renovating… to start with, a project must have a dedicated project manager to run, oversee and quality check all aspects of the project in order for it to be a success. Who are your stakeholders? That’s everyone with an interest or involvement in your project. e.g. Internal stakeholders:…

  • Consumer reviews set to create valuable campaign content

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    by

    Belinda Vesey-Brown

    Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your…

  • Report: How Australian consumers and businesses use social media

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    by

    Belinda Vesey-Brown

    Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses…

  • Johnny Cupcakes: a lesson in brand equity

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    Belinda Vesey-Brown

    Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral marketing techniques. One of Johnny’s latest campaigns was his suitcase…

  • Why social networking for business cannot be overlooked

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    Belinda Vesey-Brown

    Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…

  • Can you really trust your Google search or Facebook feed?

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    Belinda Vesey-Brown

    When you “google” something you get the same results as everyone else don’t you? When you post something on Facebook, it has an equal chance of appearing in all of your friends’ news feed right? Wrong! You may not be aware of it, but developers, particularly those who develop social media sites and search engines,…

  • Creative ways to recruit new staff

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    Belinda Vesey-Brown

    Who said you can’t be creative when looking for staff? A creative agency in Germany proved that you can be creative and also serve a daily need to eat at the same time! Scholz&Friends was wanting to build two new digital teams in Hamburg and listed the agencies where potential employees worked and then they…

  • Budweiser pool ball

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    Belinda Vesey-Brown

    Just when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns. The idea of the “sport” is to combine football…