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  • TQ launches Million Dollar Memo campaign to the world

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    Belinda Vesey-Brown

    Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign. On Friday 18 March, domestic and international businesses were…

  • Why do clothes cost what they do?

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    Belinda Vesey-Brown

    Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has never forgiven me for leaving the retail industry. Why do clothes cost what they do? How do you know if the price is…

  • Equal out the St Paddy’s Day Boozefest with ReelFit!

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    Belinda Vesey-Brown

    Fee diddly dee potatoes! It’s March 17 and St Paddy’s Day and I’m excited! The one day of the year where we celebrate all things Irish – drinking, drinking and well… drinking! But this St Paddy’s Day you can enjoy a night of drinking AND dancing (which might help equal out the drinking) at the…

  • Ben & Jerry’s social media catapult into the Australian market

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    Belinda Vesey-Brown

    Social Media is a buzzing with activity stemming from Ben & Jerry’s latest social media campaign. Remember how our team won a truck load of ice cream last year, well I have asked  Rhys Furner, a Digital Marketing Consultant for Reload Media, Brio Group’s digital SEO partner to tell us about their lastest campaign. If…

  • The ‘Bandwagon’ that’s not for everyone

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    Belinda Vesey-Brown

    Apple’s strong marketing campaigns, amazing hardware and great software have definitely been stealing the technological spotlight almost to the extent where (and I don’t mean to start arguments about this) people seem to be forgetting all about Microsoft and what they have been up to. So I would like to take the time to talk…

  • Nothing beats Queensland campaign launches

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    Belinda Vesey-Brown

    Nothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy. Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details of the campaign to support the state’s $9.2 billion…

  • Girls, spend the night at IKEA!

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    Belinda Vesey-Brown

    IKEA is a furniture and design marvel. Everything in IKEA screams to me: “Buy me! I am amazing! I am cheap! I look great! You need me!”. I love IKEA like I love chocolate. It’s an addiction. And I know I am not alone when it comes to IKEA love. So, if you’re an IKEA…

  • Clean Up Australia Day

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    Belinda Vesey-Brown

    Just one day left to Clean Up Australia Day 2011! The event will be held on Sunday, 6 March. Clean Up Australia Day has been running since 1990 and has become the nation’s largest community-based environmental event. It attracts hundreds of thousands of volunteers from the community, schools and businesses to help clean up and…