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  • Is your brand a fractal?

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    Belinda Vesey-Brown

    Influenced by Lee’s original blog about fractals, I started to think about how fractals can be used for brands. I came to the conclusion that fractals are a good paradigm / framework to model your brand. The definition of a fractal according to Hyperdictionary is: A rough or fragmented geometric shape that can be subdivided in…

  • Design your own shoes with Shoes of Prey

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    Belinda Vesey-Brown

    When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were. What I discovered literally made my jaw drop (it…

  • How to grow your fanbase on Facebook

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    Belinda Vesey-Brown

    “How do I grow the fanbase so more people are engaged and have exposure to the brand?” Every Marketer asks themselves this question when they’re working to build a brand through social network sites. First, you need to be clear on the rules for promoting a brand through Facebook. From a marketer’s perspective, we recommend…

  • To goo, or not to goo? That’s Cadbury’s eternal question

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    Belinda Vesey-Brown

    Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…

  • They don’t make them like they used to…

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    Tanya Heading

    I loved …Paul’s post last week of Back to the Future: a photograph concept. Photographer Irina Werning recreated old childhood photographs, with some very goofy results. This got me thinking – isn’t it great that we live in 2011?! The advertising strategies and fashion in the 70s and 80s is something quite unbelievable, but my…

  • Brisbane art galleries re-open after floods

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    Belinda Vesey-Brown

    The Queensland floods have put life on temporary hold for many people and businesses whilst the rebuild continues. Thankfully, life in Brisbane’s art world has now stirred with the re-opening of Brisbane’s premier art venues, The Queensland Art Gallery (QAG) and Gallery of Modern Art (GoMA), last week. The doors burst open to welcome the art-loving…

  • Australian Fashion Week

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    Belinda Vesey-Brown

    From runway shows to red-carpet parties, you can’t beat the glamour of Australia’s biggest fashion weeks. We can be treated to a preview of the autumn/winter collections of Australia’s hottest designers at L’Oreal Melbourne Fashion Festival – the week-long carnival of cutting-edge fashion and culture in March. In May, join the fashionistas flocking to Sydney…

  • Online video is the popular advertising choice in 2011

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    Belinda Vesey-Brown

    Online video is certainly on the rise. Did you know that 961 million online videos were watched in October 2010 in Australia alone? According to ComScore, the average viewer watched eight hours of video a month which has made it the fastest growing medium for advertising. In Australian it seems there is a larger market…

  • NAB’s social media win: the clever Valentine’s Day tweet

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    Belinda Vesey-Brown

    I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…