marketing

  • 14 updates to Facebook Pages & how this will benefit businesses

    Social media for business helps businesses connect with their customers. And now Facebook has announced some exciting new design and functionality changes to Facebook Pages. The changes are intended to improve the customer’s ability to connect with a business. You’ll notice the changes allow a business’s Facebook Page to look very similar to an individual’s…

  • Green Social Networking

    Wouldn’t it be ideal to have one central place online to find all of your ‘green’ needs!? Introducing Australia’s ‘The Green Directory‘ where green social networking comes together. Not only can you find green business, products and services but you can catch up on your Green News and also find out what Green Events are…

  • Using social media to build a brand

    Social Media can be a powerful tool when building a brand and shouldn’t be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put together Brio Group‘s tips on integrating social media so it…

  • Internet state of play 2010

    The internet and its technologies is something that we as a community sometimes take for granted. Now more than ever, the internet is being embraced by companies worldwide. Discover how Brio Group can help harness your company’s digital capabilities. While many of us are aware of our own internet use, such as the number of…

  • Adobe Design Achievement Awards 2011

    It’s on again! The 2011 Adobe Design Achievement Awards is back for the year and calling for entries. There are some fantastic prizes up for grabs including a trip to Taipei and cash! The awards are designed to give higher education students from across the globe the chance to lay down some solid foundations for their…

  • Social media for business

    Social Media is fast becoming a must-have for every business moving and expanding forward in the online space. Brio Group helps clients with full social media packages and the expertise to maximise social media impact. Businesses are fast learning their presence in social media networks is now an important part of their marketing and communication…

  • Hahn Super Dry’s ‘Find a Phone’ promotion

    [briotube]http://www.youtube.com/v/mMtKUFrY5PE[/briotube] Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory. Hahn’s more adult game of chance is factored around mobile phones hidden in three Super Dry bottles or cans. The lucky…

  • Australia Day in Brisbane

    On Australia Day we come together as a nation to celebrate what’s great about Australia and being Australian. It’s the day to reflect on what we have achieved and what we can be proud of in our great nation. It’s the day for us to re-commit to making Australia an even better place for the…

  • Redesigning a brand

    Redesigning a brand is generally done when a business feels that their positioning is not working in the market. There may be more competition, a product may have been launched unsuccessfully or technology may be driving changes in the marketplace and market share is being lost. Whatever the reason there are six fundamental components to…