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  • Social Media – the reporters of the modern age

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    Tanya Heading

    With the flood waters slowing releasing their hold on Brisbane, the city is very slowly stirring back to life. Not only has the event been life changing for young Brisbanites who never saw the fury of the 1974 flood, it’s been a momentous leap forward in the communication sector. Facebook and Twitter faced their biggest…

  • 10 Gadgets that Changed the World in 2010

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    Belinda Vesey-Brown

    Technology makes great strides every year, but in 2010 gadgets brought us much closer to the future of our dreams. Below are 10 devices that changed the world for the better. 1. The Apple iPad Announced in January, only to be mocked about its name, the Apple iPad has silenced its doubters. More than seven…

  • iPad Challenger Here?

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    Belinda Vesey-Brown

    As I wrote about in October last year, tablets have gone berserk over the last few months. Motorola, Samsung, and Sharp now reveal their challengers. Checkout the News.com.au article on the new tablets being released. Let the tablet wars begin! Yours in tablets, Lee.

  • The motivation behind consumers ‘liking’ brands on Facebook

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    Belinda Vesey-Brown

    So you’ve got a Facebook Business Page and have attracted some fans (aka ‘likes’), well done, but have you ever wondered what motivates a consumer to ‘like’ brands on Facebook? Understanding the driving factors behind your consumer clicking the ‘like’ button will help your business develop a more effective social media strategy. A new report…

  • All the buildings in New York City

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    Belinda Vesey-Brown

    I [heart] NY. No really I do. I’m ridiculously addicted to the city. I love that the city holds everything that you need (well, if you’re partial to urban living & non-stop activity – of which I am). Once in NYC, you don’t really need to leave. Why would you? 24-hour choice is at your finger…

  • Brand and Design for Business Success – how to ask the right questions

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    Belinda Vesey-Brown

    As design and brand specialists, the team at Brio Group are accustomed to fielding loads of questions from our clients about their design and communication needs. To help you know the right questions to ask we’ve enlisted managing director Belinda Vesey-Brown to help. Q. When designing for a business’s marketing collateral, what constitutes good design?…

  • Advertising Campaign – How to inform the masses

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    Belinda Vesey-Brown

    Creating an advertising campaign that is clear, concise and timely is important especially when you need to get the message out to everyone in a specific demographic. Brio Group worked with Queensland Urban Utilities (QUU) to do just that when they were announced as the new name for water supply and maintenance. On a campaign…

  • Gender Stereotype Advertising

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/NIdrloPF0bU[/briotube] Have you ever noticed, every time you turn on the T.V, go into a store, or look at a newspaper, you are accosted by gender stereotypes? There are children’s Toy Commercials, which never show the fathers.  There are household cleaning product commercials where the woman is fretting over her mother in law coming over,…

  • 5 reasons why custom design impacts social media success

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    Belinda Vesey-Brown

    Social networking sites have become an essential part of a business’s branding strategy and promotional campaigns. Custom designed Facebook, Twitter and YouTube pages not only help your branding, but designed and built right, they can help you meet your social media goals, whether that may be lead generation or gaining more fans. When designing for…