marketing

  • Spare Ticket event connection site launches in 12 days!

    There’s 12 days to go until Australia’s first event connection site is launched and the Brio kids seriously can not wait! With the huge amount of festivals, concerts and cricket coming up this summer (and the huge amount of people I know on Facebook trying to flog spare tickets) this site couldn’t come soon enough!…

  • “What’s my line?”

    “You’re probably too young to remember”, was the response I received at a party this weekend. And I sure was!!! “What’s my line?” was a popular game show from 1950-67… when they had black & white TV! The idea of the game show was for 4 panelists to guess a person’s occupation by asking questions…

  • Apple teases ‘Black Friday’ shoppers

    Apple has advertised that they are marking the beginning of the Christmas shopping season with a special one day shopping event. You’re invited to “wrap it up” this Friday when the apple online store will be having a sale on iPods, iPads and other Mac gifts. This isn’t the first time Apple have had a Black…

  • When Facebook becomes a book

    When Facebook becomes a book from Siavosh Zabeti on Vimeo. I think I’ve become a little obsessed with the digital word lately. I’ve pretty much stopped buying newspapers and magazines and get my fill online. I use my iPhone for my shopping lists and to jot down the epiphanies that come to me in the…

  • AVOID these Black Hat SEO tactics

    As with most things in life there are people who always do the right thing and there are those that seem to always do the wrong things. When it comes to SEO there are many strategies a business can implement to help them rank higher in search engine searches but not all of them are…

  • Advertising on social networking sites

    It seems that brands are popping up everywhere in paid social media advertising spots lately … brands that I’d consider either buying from, or at least aligning myself with (by ‘liking’ their Facebook page for example). I’m interested in yoga, travel and cult TV shows like Mad Men and Dexter – and like magic, local…

  • 5 helpful press release writing tips

    A poorly written press release can be what stands between getting press and not getting press. It’s important to communicate your news angle clearly and draft your press release professionally – both in content and format. 1. Write like a Journalist Your lead sentence should aim to get across your story angle, start answering the…

  • Facebook to announce email service today

    The rumors are rife that Facebook is to launch their email service today. The social network kings are hosting a press conference in the States today; and the lead up has the worldwide media’s tongues wagging already. But media aside, it’s the 500 million users who’ll really appreciate the impending news of Facebook’s next chapter…

  • Form over function in car design

    Vogue came up with Victoria Beckham for the launch, she who was once spiced up, and is now cashed up, and with her own fashion label, to identify the new car as desirable to the target market.