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  • Guilt free SHOE shopping

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    Belinda Vesey-Brown

    Wouldn’t you love to own one of these cute pairs of shoes and feel good about the purchase? – For each pair of TOMS shoes purchased a child from around the world in need will also receive a pair of shoes. The philanthropic entrepreneur Blake Mycoskie came up with this ‘one for one’ model while…

  • I Love Jozi – Advertising Campaign

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/pNEByJZbONY[/briotube] If you don’t want other people to copy your designs, copy yourself! This is a really clever advertising strategy. Yours in Advertising, Belinda

  • The Genius of Design

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    Belinda Vesey-Brown

    The ABC is showing a series called the Genius of Design starting this week on Tuesday evening. It should be compulsory viewing for anyone with an interest in the way design influences our lives. We live in a designed world, created by a diverse group of specialists that we call designers. This series tells the…

  • No budget? Ask Richard!

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    Belinda Vesey-Brown

    One of the biggest challenges designers face is coming up with effective campaigns on only a small budget. While reading up on the 2010 Australian Effie Awards in this months edition of B&T magazine, one of the winners stood out as a great example of how creative thinking can tackle this issue. Sydney independent radio…

  • New Twitter experience announced today!

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/rIpD7hfffQo[/briotube] Big news just in – the Twitter experience is about to change! I’ve just previewed how our Brio Group Twitter account will look under the new Twitter interface, and I cannot wait to explore the entire suite of possibilities when it comes in to full swing in the coming weeks. Twiter promises the new…

  • Oprah to host her Farewell Season show at Sydney Opera House

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/yJrQIsqvoCM[/briotube] Who would have thought the invaluable exposure Australia received on The Oprah Winfrey Show during the Tourism Queensland “Best Job in the World” could be topped? Just this morning, it’s been announced that Oprah will host part of the final season of The Oprah Winfrey Show in Australia! It’s a major, major PR win…

  • Doritos Make an Ad winner announced!

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/8bHpp1_I-FA[/briotube] Last night the winner of the Doritos‘ “Make an Ad, Make a Fortune” competition, where consumers were invited to make their own ads, was announced during an ad break on Good News Week on Channel 10. Congratulations to Alex George for his winning ad, the Australian-obsessed ‘Dennis’. The comical ad has scored Alex a…

  • Loyalty lessons from Lady Gaga

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    Belinda Vesey-Brown

    I stumbled upon this great article by Jackie Huba…well worth a read!… There’s a lot marketers can learn from artist and musician Lady Gaga. At age 23, Lady Gaga has rocketed to global fame in less than two years. Playing piano at age 4 and New York nightclubs at 14, she recently broke Billboard’s record as the…

  • We have a moral responsibility

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    Belinda Vesey-Brown

    When it comes to design and marketing we can package up and sell just about anything to anyone when you do it right. You know the age old saying a good salesman can sell ice to the eskimos!  Well that is true in some sense because it is our job to position a product or…