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  • A tracking device in your undies? Or are you just happy to see me?

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    by

    Belinda Vesey-Brown

    The Brazilians have taken tracking devices to deep and dark places! Unilever’s new campaign for Omo detergent hides GPS devices in 50 two-pound boxes that are activated as soon as shoppers lift the box from the supermarket shelf. Omo’s agency Bullet will “visit” the consumer at home within “a few hours or days” to let…

  • iPhone 4

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    Tanya Heading

    It’s 1:50 on a Friday. Not like any other day… except this Friday is special. Yes, it’s iPhone 4 day, and I spent my entire lunch break waiting in internet lines to get my very own. Just like everyone else it seems. As my internet froze and I’m still phone-less. This just won’t do! These…

  • Meet the woman behind Peppermint Magazine

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    Belinda Vesey-Brown

    Kelley Sheenan from Peppermint Magazine will kick off the Design Institute of Australia’s 2010 Breakfast Series: Bubble & Speak as their first speaker this Thursday 15 July. Kelley comes from a graphic design background, graduating with distinction from Media Design School in Auckland. Initially working for a design/communications company, Kelley and her husband Ben McGill…

  • Microsoft launches social media savvy mobile phone to youth market

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    Belinda Vesey-Brown

    Microsoft have lifted the veil on their latest mobile phones – Kin One and Kin Two – designed purely with Gen Y, and even Gen Z, in mind. Long gone is the main necessity of a phone to actually administer and receive phone calls … no, today we expect our phones to be multi-level digital…

  • Jetstar flies the social media flag!

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    Belinda Vesey-Brown

    This morning I read that more than 71% of businesses intend to increase their use of social media – including Facebook, Twitter, YouTube and company blogs – in 2010 (according to the 2010 Social Media Marketing Industry Report). So it was timely when I discovered how Jetstar plan to divvy up their marketing budget. It’s…

  • Queensland Fertility Group – The Caregiver

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    Belinda Vesey-Brown

    RED-i Design recently designed a new creative campaign for Queensland Fertility Group. RED-i took an innovative angle by basing the new campaign around positioning Queensland Fertility Group as ‘the Caregiver’. The model of ‘the Caregiver’ was a perfect fit as the characteristics correspond closely with the QFG brand values. The Caregiver is compassionate and motivated…

  • Recyclable is not recycled, and other things to look for when choosing Paper

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    by

    Belinda Vesey-Brown

    Today we are conscious of our carbon footprint. And marketers are more aware than ever to take a greener approach to their collateral. In our industry, we are familiar with inserting logos on our client’s marketing collateral that supports environmental messages. But it’s essential that before using a logo on marketing collateral or other projects…

  • Air New Zealand Cougar Campaign

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    Belinda Vesey-Brown

    I know this advert for Air New Zealand’s cut-price website grabaseat.co.nz is pretty un-PC, but it sure is funny. From a marketing perspective I think it works: it was memorable, I was entertained and consequently showed it to my friends. Before this advert Air New Zealand wasn’t even on my radar. It just shows how…

  • TED: Ideas worth spreading

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    Belinda Vesey-Brown

    Want to be inspired? Love learning? I know I certainly do. If you haven’t discovered it already… TED is an amazing non-for-profit – “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we’re building here a clearinghouse that offers free knowledge and inspiration from the world’s most…