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  • Leveraging Mirror Neurons in Sales and Marketing

    Leveraging Mirror Neurons in Sales and Marketing

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    by

    Belinda Vesey-Brown

    I love learning new things and was excited to be introduced by a client to Marco Iacoboni and his book Mirroring People. This was my first introduction into Mirror Neurons. What are Mirror Neurons?, well quite simply as Wikipedia have put it ‘A mirror neuron is a neuron that fires both when an animal acts and when the animal observes the…

  • CMO’s Guide to Social Media Sites

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    Belinda Vesey-Brown

    The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than…

  • Addicted to Pinterest

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    Belinda Vesey-Brown

    I admit it, I’m getting addicted to Pinterest. If you feel the same or, better, if you’re trying to take advantage from a marketing POV of people’s addiction to Pinterest, then you should check out this infographic that the guys at Flowtown recently put together.  

  • What Makes You Shop?

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    Belinda Vesey-Brown

    Kathleen Noonan’s Last Word article titled “Things That Make Us Shop”, in the Queensland Life section of the Courier Mail last weekend caught my attention. Kathleen was referencing River Clegg’s writing of “Buying This Thing Will Make Me Happy”, from McSweeney’s Internet Tendency, the literature site founded by author Dave Eggers. Noonan’s article refers to…

  • Seth Godin – Tribes. Why they are important to marketing.

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    Belinda Vesey-Brown

    There is no doubt that the internet opens up many opportunities for each of us to find and communicate with people that have similar interests to us. Most of us have joined a group, a club, or a forum that we visit regularly to talk about or interact with what we love most. From a…

  • When in doubt, link

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    Belinda Vesey-Brown

      Hi February, where did you come from?! This week has turned into a little whirlwind and rather than write a long-read or similar I thought I would share with you all the links I’ve been squirreling into my Instapaper (if you don’t have an account I highly recommend signing up. Takes all the stress…

  • Will you still Facebook when you’re dead?

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    Belinda Vesey-Brown

    Facebook hosts the app ifidie, so people can leave messages from beyond the grave.

  • Selleys – “Fast” Dresser

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    Belinda Vesey-Brown

    I have to have a bit of a laugh whenever I see this commercial, but ladies, you have to admit, it is very funny and so true. Selleys clever marketing has done it again with their new commercial for Selleys No More Gaps Fast Dry that is obviously very quick and easy to use. The…

  • How to create a successful LinkedIN Profile

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    Belinda Vesey-Brown

    I have been asked quite a bit lately about how a business professional should create a successful LinkedIN profile so I thought I should let everyone know my top 5 tips on creating a successful LinkedIN Profile. TIP 1 – A Compelling Personal Headline and Photo. Firstly, your personal headline is the first thing that people…