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  • Christmas Apple iPhone advertising

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?feature=player_embedded&v=5qcmCUsw4EQ I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the ad but yet the messages…

  • The Future of Marketing?

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    Belinda Vesey-Brown

    I believe technology is starting to creep into all areas of our life!  I have been making a conscious effort over the last three months to be aware of how everyone I come into contact with is using and interacting with technology. We are living in an era where we are “talking” to people more…

  • Find the healthier you…

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    Belinda Vesey-Brown

    The recent re-branding of MBF, HBA and Mutual Community health funds to Bupa Australia has given birth to the TVC of the year! The ‘Find a healthier you’ campaign taps into the emotions of the public by asking, what would you do if you met a healthier version of yourself? The creative approach to the…

  • A bit of Japanese inspiration

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    Belinda Vesey-Brown

    This Japanese promotional campaign caught my eye because it incorporates some timeless graphic design theories, taking inspiration from Bauhaus designers.

  • Breast Cancer Campaign

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    Belinda Vesey-Brown

    Check out these clever print adverts created for The Breast Cancer Foundation of Singapore. The idea is to suggest that women should perhaps focus on health and have their breasts regularly checked rather that being obsessed about their bad skin or bad hair. The visuals were created at Republic Studios (body painted illustrations by Andy…

  • Take your advertising to your customers

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    Belinda Vesey-Brown

    http://www.youtube.com/watch?v=nJVoYsBym88   Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there,  instead of trying to bring your customers to you. This is a compelling campaign that was run…

  • Yellow Bird missing. Ransom note found.

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    Belinda Vesey-Brown

    The Yellow Bird Project mascot is a little bird who, until now, has been safely residing across their branded materials. As part of a very cool new campaign to get their Facebook ‘likes’ up, the yellow bird has been abducted.

  • Is this a TV Commercial for Tooheys or Christmas?

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    Belinda Vesey-Brown

    How many times have you watched a TV ad and wondered what it was going to be about? I was very intrigued by the recent Tooheys Extra Dry – Nocturnal Migration ad. I feel a little silly because it wasn’t until the last scene that I realized it was a Tooheys Extra Dry Beer commercial,…

  • Spare Ticket announced as AMI National Finalist

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    Belinda Vesey-Brown

    Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are…