marketing
-
Guitar baby viral video
We all love a good viral video campaign. And today it’s increasingly difficult to split true home videos from cleverly executed campaigns which appear to feature “home made videos”. This most recent example comes sporting a glimpse of a new guitar based music game called Rocksmith. The game was first announced by production company Ubisoft…
-
SpareTicket.com.au shortlisted for Qantm Create Awards
Ok shameless plug here: we’re all very excited to have our website SpareTicket.com.au shortlisted for the Qantm Create Design Awards presented by Desktop! We’d love it if you ‘liked’ or tweeted us here: www.createawards.com.au/shortlisted/round-one/spareticket/ You can see all the round 1 finalists in the latest issue of Desktop magazine available at all good newsagents and…
-
Aaron Koblin artfully visualises our humanity
American data & digital artist Aaron Koblin states that: the 19th century culture was defined by the novel; 20th century culture by cinema; and the culture of the 21st century will be defined by the interface. In his captivating and visually spectacular TED talk, Koblin takes us on a journey of the changing relationships between…
-
How do you ‘Like’?
So we’ve all learnt to like, add, share, digg, stumble, tweet, flick and tumble all of our favourite websites, haven’t we? Well, just in case you don’t have enough avenues to share your life with Google has now created their +1 button! If you understand the concept of the Facebook ‘Like’ button then to simplify things…
-
The 6 basics of project management
So you’re planning a special event or renovating… to start with, a project must have a dedicated project manager to run, oversee and quality check all aspects of the project in order for it to be a success. Who are your stakeholders? That’s everyone with an interest or involvement in your project. e.g. Internal stakeholders:…
-
Coca-Cola 125th Anniversary iPad app
To celebrate Coca-Cola’s 12th anniversary, they, in conjunction with Assouline, have produced an iPad app showcasing all things “coke”. The app presents a “visual journey” through the history of the company, no doubt stirring up memories for all users of times gone by. The app is a replica of the coffee table book that has…
-
Consumer reviews set to create valuable campaign content
Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your…
-
Report: How Australian consumers and businesses use social media
Social media is joining more and more Australian business’s marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience. Meanwhile, 14% of small business and 25% of medium businesses…
-
Slash your advertising spend with Facebook ads and DSPs
When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…