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  • Benefits of social network integration for websites

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    by

    Belinda Vesey-Brown

    Social network integration for your website is a great way to create a connected experience for your target market. Internet users have come to expect sharing functionalities on websites. Clicking a “like” button or a “share” button is easy and instant, allowing the user to share website content to their friends via social networking sites.…

  • The slow movement in advertising: Enjoy the Ride

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    by

    Belinda Vesey-Brown

    I’m loving the therapeutic nature of Perth Advertising Agency: 303 Group’s Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your actions in life reflect your actions in the car……

  • Building a brand: SpareTicket.com.au – a case study

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    by

    Belinda Vesey-Brown

    Creating a new brand is an intensive, yet highly satisfying journey. Recently the Brio Group team had the pleasure of bringing to life SpareTicket.com.au – an online entertainment hub where Australians can buy, sell or share tickets to a whole host of events: music, theatre, sport, etc. Launched in late 2010, this relatively new brand…

  • IKEA’s gone to the dogs!

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    Belinda Vesey-Brown

    But only in a good and absolutely HILARIOUS way! This morning, IKEA Australia revealed via their website, YouTube and Facebook page that they will be adding a one-of-a-kind piece of furniture to their range called the HUNDSTOL. Rather than explaining it in detail, it’s probably just easier for you to watch the below video to…

  • History of browsers infographic

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    Belinda Vesey-Brown

    You may or may not know this, but March was a big month for browsers. Three of the big four web browsers – Mozilla Firefox, Google Chrome and Internet Explorer – all released their latest versions! What they bring for us are improved standards compliance, support for all of the latest technologies including HTML5 and…

  • #epicwinning with ASOS Facebook competition

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    Belinda Vesey-Brown

    I won, I won, I won!!!! Can you tell that I’m super excited? It’s because I’ve won $300 worth of ASOS gear for free! In the words of one wise Charlie Sheen I think that makes me a “#biwinner”. “#epicwinning” indeed! After I ‘liked’ ASOS on Facebook – one of the largest online fashion retailers which…

  • Do you know your target market?

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    by

    Belinda Vesey-Brown

    The Neo Property Marketing Team possibly knew they were targeting bachelors when they conceptualised this advertising campaign for the sale of the property at 15 Queen Anne Court on the Gold Coast. Some might even say it’s spot on for the Gold Coast demographic. [briotube]http://www.youtube.com/v/q9LBQZ3nxCU[/briotube] This advert is just shy of 500,000 hits on youtube…

  • Animation in television advertising

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    Belinda Vesey-Brown

    If you’re like me, you’re probably so accustomed to television advertising that you very rarely actually stop to watch how the commercial was made. I saw a fantastic new advertisement this week which prompted me to think about just how many tv ads are now being created that contain animation as opposed to physical elements…

  • London commuters meet Lynx’s augmented reality fallen angels

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    Belinda Vesey-Brown

    Yesterday I wrote about men’s body wash (Old Spice Campaign), now today I’m turning my attention to men’s deodorant. And with reason … yet again, advertising campaigns are exploring more interactive ways to engage with consumers. This month Lynx and its ad agency BBH launched a campaign that used augmented reality to drop sexy fallen…