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  • Shaping Brisbane > Shaping Graduates

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    Belinda Vesey-Brown

    Recruiting new employees? Have you thought of building a Graduate Program? Earlier this year we assisted Brisbane City Council in conceptualising their image for this year’s Graduate Program. We built on their messaging and captured the essence of their responsibility to the graduates as well as the opportunities available to them. This employee branding embodies…

  • Keeping it Simple

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    Belinda Vesey-Brown

    While browsing the web last week I cam across this simple, yet effective design for one of the UK’s largest food retailers Morrisons. It’s proof that sometimes less is more, and is super eye-catching. These awesome packaging examples are for the retails entry level ‘value’ range and is part of their strategic overhaul of their…

  • For the Typography Lovers!

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    Belinda Vesey-Brown

      Who needs a Gas lift, reclining, Ergonomic, posturepedic, support chair when you have these AWESOME Typography Chairs! Spell your name, your initials, and you could even play a sneaky game of ABC Musical Chairs! Furniture inspired by typography is another trend that the Dutch showed to the world late last year. ABChairs is a…

  • Hottest 10 Australian album covers

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    Belinda Vesey-Brown

    Triple J recently counted down the Hottest 100 Australian Albums, as voted by the Aussie public. When I was compiling my shortlist in preparation to vote, I noticed that the albums I remembered best as a whole, were the ones that I could remember what the cover looked like. It made me wonder if the…

  • 5 Top Tips for Styling Dinner Parties

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    Belinda Vesey-Brown

    I recently joined a team of creative women for a huddle in the recent event for the Saviours of the Lost Arts 2011 program run by the Brisbane City Council. The aim, to acquire new ideas for styling dinner parties and events. We have such a hoot throwing around ideas for our future events and…

  • Consumer reviews set to create valuable campaign content

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    Belinda Vesey-Brown

    Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your…

  • Johnny Cupcakes: a lesson in brand equity

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    Belinda Vesey-Brown

    Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral marketing techniques. One of Johnny’s latest campaigns was his suitcase…

  • Why do clothes cost what they do?

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    Belinda Vesey-Brown

    Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has never forgiven me for leaving the retail industry. Why do clothes cost what they do? How do you know if the price is…

  • Eat your way to the music

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    Belinda Vesey-Brown

    Eclectic alternative rock heroes, the Flaming Lips, have always been known for their creative approach. Last year frontman, Wayne Coyne, took his obsession with fake blood to a new level, and created a one off poster made from his own blood. Earlier this year, the Flaming Lips released the track ‘Two Blobs Fucking‘ as 12 separate…