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  • Putting the “FUN” back into theory

    Putting the “FUN” back into theory

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    by

    Belinda Vesey-Brown

    The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…

  • Philanthropic Entrepeneurs

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    Belinda Vesey-Brown

    Philanthropy is emerging as a key activity of wealthy entrepreneurs. Entrepreneurship in the field of philanthropy involves finding new and better ways for mobilising and deploying resources to make the world a better place The following entrepreneurs have each played a significant part in making this possible. Stuart Zadel , the mastermind behind the Think…

  • Spare Ticket announced as AMI National Finalist

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    Belinda Vesey-Brown

    Ok shameless plug warning! We’re super excited to see our client Spare Ticket announced as a National Finalist for the Australian Marketing Institute’s Awards for Marketing Excellence in the ‘New Brand’ category. We’re up against some ‘stiff’ competition: Warnie’s underwear brand Spinners; Simplot’s Quorn and Queensland winner Mater Mother’s Private Redland; so fingers crossed! The awards are…

  • What is Good Customer Service?

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    Belinda Vesey-Brown

    Good customer service is all about bringing customers back, about sending them away happy – happy enough to pass positive feedback about your business along to others. It is the livelihood of all businesses. Good customer service must be provided to customers before, during and after a purchase or service. You can offer promotions and…

  • Gruen Planet’s first episode airs tonight

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    Belinda Vesey-Brown

      The Gruen Transfer is my favourite show. Hands down. It’s required reading (or watching) for those in our industry and gives the rest of the world an insight into what we advertisers do each day. So naturally I’m busting with excitement for Gruen Planet which airs tonight on ABC1 at 9pm. Over an eight-week…

  • SmartClinics opens at Westfield Chermside on September 19

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    by

    Belinda Vesey-Brown

    I’m impatient, work long hours and not loyal to any particular doctor – I guess I’m fitting right into the Gen-Y stereotype! But seriously, when I need a basic prescription or need some basic medical care I just want to pop in and out of the doctor’s as quickly as possible – and I’d think…

  • Brio Group’s running the Bridge to Brisbane!

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    Belinda Vesey-Brown

      That’s right! The kids at Brio Group are going to attempt to run (yes run) the Bridge to Brisbane next Sunday. It’s going to be tough – my body is really only equipped to exercise in short bursts (lasting no longer than a hornpipe – sometimes not even that long) and as we’re glued…

  • Office Etiquette

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    Tanya Heading

      I just took off my scarf and flung it over the back of my chair, ate my muesli bar and left the wrapper on my desk (which I promise I will put in the bin), and took a look at my sticky notes all over my computer to remind me of whats next. As…

  • New social network to rival Facebook, Twitter and Google

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    Belinda Vesey-Brown

    I was reading the Brisbane Courier Mail on Friday and came across this story by Alex Dickinson about “the next big” social network, created right here in Brisbane. Kondoot – a social network based around live streaming video – was quietly launched last month by a small Brisbane team of young technical programmers and already…