Contact Us

public relations

  • Winners announced at Cannes Lions Festival

    —

    by

    Belinda Vesey-Brown

    We’re all very excited about the Cannes Lions Festival which is currently in full swing. Shortlists and winners are being announced daily at the Cannes Lions website and diary entries from Aussie representatives at Cannes are being detailed at Campaign Brief. The festival describes itself as ‘the world’s only truly global meeting place for creative…

  • Communication in business

    —

    by

    Belinda Vesey-Brown

    With so many businesses focusing their attention to an online environment through their websites, have you stopped to take stock of how communication takes place in your business? Traditional methods of communication such as phone and fax are becoming outnumbered by online communication options such as Skype, Instant Messenger programs and most certainly, email. I…

  • Chip Conley: Measuring what makes life worthwhile

    —

    by

    Tanya Heading

    When you get caught up in the 9-5 rat race, it’s easy to forget what truly makes life worth living, and what really matters in life and in our careers. In this TED talk, Chip Conley reminds us to count what really counts. Happy counting! Tara

  • Consumer reviews set to create valuable campaign content

    —

    by

    Belinda Vesey-Brown

    Yes, I am one of those people who still like to read the newspaper. And it was through reading the newspaper that I learnt about this new website called We Like This. We Like This is a website that allows you to review products and services and write your opinions about them. Through writing your…

  • Slash your advertising spend with Facebook ads and DSPs

    —

    by

    Belinda Vesey-Brown

    When it comes to media planning and buying we all want to reach our target market with little or no wastage. Media is expensive – it often outweighs creative by 5 to 1 – and must be measured in terms of ROI (Return On Investment). While we’re seeing more accountability with MOVE (Measurement of Outdoor Visibility…

  • Why social networking for business cannot be overlooked

    —

    by

    Belinda Vesey-Brown

    Social media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you’re opening up to your consumers in new, engaging ways. Great for brand awareness,…

  • Come Together Brisbane TVC campaign

    —

    by

    Belinda Vesey-Brown

    I really love the new Brisbane City Council’s “Come Together Brisbane” TV Advertising campaign. It’s fun, energetic and fresh and sends the message that its business as usual in Brisbane and this is the place to see and to have fun. I also love the Hungry Kids of Hungary and Ball Park Music’s rendition of…

  • PR Disaster of the Year Winner: Vodafone!

    —

    by

    Belinda Vesey-Brown

    Last year BP’s oil spill took the cake, but this year it’s looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail & SMS delays, billing issues and poor customer service. Vodafone…

  • Choose your words carefully – they could change your world

    —

    by

    Belinda Vesey-Brown

    We often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker.