public relations

  • Before I die…

    I’ve always driven past billboards/ads/posters and eagerly scanned their content for some form of inspiration to bring to my day. But it seems that beer advertisements with half-naked models, realestate billboards with cheesy agents and towering fast food burgers just aren’t cutting it for me. I can’t help but feel like big businesses have lost…

  • Why do clothes cost what they do?

    Because of my retail background, I was drawn to this story by Jade Warne, featured in the Shop til you drop magazine, which I have temporarily stolen from my daughter, who has never forgiven me for leaving the retail industry. Why do clothes cost what they do? How do you know if the price is…

  • Equal out the St Paddy’s Day Boozefest with ReelFit!

    Fee diddly dee potatoes! It’s March 17 and St Paddy’s Day and I’m excited! The one day of the year where we celebrate all things Irish – drinking, drinking and well… drinking! But this St Paddy’s Day you can enjoy a night of drinking AND dancing (which might help equal out the drinking) at the…

  • Designing our environments

    Nothing screams “rubbish day” like row upon row of bleak grey bin bags piled along the curb. But what if we could take those boring (and let’s face it, depressing) bin liners and create art from waste, at least until the rubbish collection truck finally makes its way to the front gates or sidewalks? Well the…

  • Design your own shoes with Shoes of Prey

    When I signed up for a Small Budget Web Success Seminar with Interactive Minds I saw one of the speakers was Mike Knapp from Shoes of Prey. I thought ‘what a great name’ and got on the old google machine to find out who they were. What I discovered literally made my jaw drop (it…

  • Australian Fashion Week

    From runway shows to red-carpet parties, you can’t beat the glamour of Australia’s biggest fashion weeks. We can be treated to a preview of the autumn/winter collections of Australia’s hottest designers at L’Oreal Melbourne Fashion Festival – the week-long carnival of cutting-edge fashion and culture in March. In May, join the fashionistas flocking to Sydney…

  • Australia Day in Brisbane

    On Australia Day we come together as a nation to celebrate what’s great about Australia and being Australian. It’s the day to reflect on what we have achieved and what we can be proud of in our great nation. It’s the day for us to re-commit to making Australia an even better place for the…

  • Nothing but the Best

    This is the time of the year when we all like to reflect on the past year’s “great” and “not so great” achievements and make personal changes to help us achieve our new goals next year. Tuesday afternoon was one such time at the Brio HQ when I was both laughing and teary at Belinda’s…

  • Biggest PR disasters of 2010

    As 2010 draws to a close I thought it might be time to remember those who’ve made our time at the hairdressers reading trashy mags just that little bit more exciting. So I started to do a little searching and came across this article on Mumbrella about the top 10 PR disasters of the year.…