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  • Turn Your Customers into Brand Advocates

    Turn Your Customers into Brand Advocates

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    by

    Tanya Heading

    A brand advocate is a customer or person who talks favourably about your brand or product and passes on positive word-of-mouth messages about the brand to other people. Brand advocates are great as they build your brand and business, attracting new customers, leading to an increase in sales and revenue. In the marketing world, it’s…

  • The Ideal Length of the Internet

    The Ideal Length of the Internet

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    by

    Brio Group

    Have you ever wondered how long your blog should be? Just because you have 140 characters in Twitter, should you use them all? Yes and no are the answers you’re looking for (respectively), and Buffer Social have put together this great infographic for understanding the optimum character and word count required for the most effective…

  • Sally Kohn: Don’t like clickbait? Don’t Click. – TEDTalk

    Sally Kohn: Don’t like clickbait? Don’t Click. – TEDTalk

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    Brio Group

    In this 4 minute TEDtalk, Sally Kohn, CNN contributor, columnist and pundit, talks about a though provoking topic that concerns everybody – Media – and what we can all do to influence it. She calls clicking a “public act” that each of us can choose to do or not do to somehow shape what information…

  • Say Hello to ELLO

    Say Hello to ELLO

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    Brio Group

    When one hears the term “Social Network” or “Social Media”, the first few things that comes to mind are Facebook, Twitter, Google+, Instagram, LinkedIn and Pinterest. While most of these social networking channels still maintain their top rank in the game, a new social networking site called Ello has been gaining some buzz recently. Say…

  • Ajax Social Wipes

    Ajax Social Wipes

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    Tanya Heading

    Ever tried to get rid of all the old pages and boring brands you’ve ‘liked’ on Facebook, or spam you’ve accumulated on Twitter? Colgate’s social tool called “Ajax Social Wipes” does exactly that, by instantly aggregating all of the pages you’ve ‘liked’ on Facebook, where you can easily (with a single click) get rid of…

  • Global Digital Statistics 2014

    Global Digital Statistics 2014

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    Tanya Heading

    http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 Here’s the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It features digital stats like: 2.5 Billion People are Online 1.8 Billions are on Social Networks Top Social Networks added 135 Million users in 2013 Facebook now has 1.184 Billion Users It may be 183 pages, but…

  • Parking Douche

    Parking Douche

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    Belinda Vesey-Brown

    We have all had an issue with people parking illegally but there is an even bigger problem with this in Russia and so it was social media to the rescue. With a goal to shame those responsible, this campaign used the web and social media to make sure that they never do it again. This…

  • When a viral video is not a viral video!

    When a viral video is not a viral video!

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    Belinda Vesey-Brown

    This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere? I think it is a good attempt but don’t think it will get the cut through that TomTom may…

  • Why Startups Need To Solve Real Problems Again

    Why Startups Need To Solve Real Problems Again

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    by

    Belinda Vesey-Brown

    Alexis Madrigal thinks our modern entrepreneurial climate has a problem: we’re not solving big problems anymore. The startup boom in the late 90s gave birth to revolutionary mobile devices. Now, the best we can do is Facebook. Madrigal offers two solutions: stop the pervasiveness of “free” web apps and increase the diversity among founding teams.…