social media
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How to grow your fanbase on Facebook
“How do I grow the fanbase so more people are engaged and have exposure to the brand?” Every Marketer asks themselves this question when they’re working to build a brand through social network sites. First, you need to be clear on the rules for promoting a brand through Facebook. From a marketer’s perspective, we recommend…
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To goo, or not to goo? That’s Cadbury’s eternal question
Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…
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Brisbane art galleries re-open after floods
The Queensland floods have put life on temporary hold for many people and businesses whilst the rebuild continues. Thankfully, life in Brisbane’s art world has now stirred with the re-opening of Brisbane’s premier art venues, The Queensland Art Gallery (QAG) and Gallery of Modern Art (GoMA), last week. The doors burst open to welcome the art-loving…
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Online video is the popular advertising choice in 2011
Online video is certainly on the rise. Did you know that 961 million online videos were watched in October 2010 in Australia alone? According to ComScore, the average viewer watched eight hours of video a month which has made it the fastest growing medium for advertising. In Australian it seems there is a larger market…
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NAB’s social media win: the clever Valentine’s Day tweet
I think I’m in love. No, not because it’s Valentines Day and love is in the air, but because I’ve just seen the whole roll out of the cheeky PR stunt National Australia Bank (NAB) pulled over the weekend as part of its new campaign. A stunt which the bank timed perfectly with Valentines Day,…
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14 updates to Facebook Pages & how this will benefit businesses
Social media for business helps businesses connect with their customers. And now Facebook has announced some exciting new design and functionality changes to Facebook Pages. The changes are intended to improve the customer’s ability to connect with a business. You’ll notice the changes allow a business’s Facebook Page to look very similar to an individual’s…
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Green Social Networking
Wouldn’t it be ideal to have one central place online to find all of your ‘green’ needs!? Introducing Australia’s ‘The Green Directory‘ where green social networking comes together. Not only can you find green business, products and services but you can catch up on your Green News and also find out what Green Events are…
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Using social media to build a brand
Social Media can be a powerful tool when building a brand and shouldn’t be left out of the marketing mix, in fact I believe it should be considered right from the beginning of the planning and design process. As a starting point I have put together Brio Group‘s tips on integrating social media so it…
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Excuse me, that’s private!
With the recent leak of confidential customer information by a certain large telecommunication network in Australia and the slightly less recent privacy policy controversy of a certain large social network, it comes as little or no surprise that privacy policies and protecting your identity online have taken a step into the spotlight lately. In this…