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  • Putting the “FUN” back into theory

    Putting the “FUN” back into theory

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    by

    Belinda Vesey-Brown

    The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”.  They held a competition for people who had fun ways of encouraging good behaviour.  For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…

  • The magic of communication

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    by

    Belinda Vesey-Brown

    With so much technology at our fingertips, the ease in which we communicate is something that many of us take for granted. Our worlds are thrown into chaos and we realise just how dependent we are on technology when our email is down or a mobile phone is lost. Imagine if, until recently, you were…

  • Using LinkedIn for Recruiting

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    by

    Belinda Vesey-Brown

    If used to its full potential, LinkedIn can be a powerful tool in your recruiting process. If you’re not already using LinkedIn for your company, why not? Setting up a company page on LinkedIn allows another avenue for you to represent your company culture and employee brand. Once that presence is set up and running,…

  • Shaping Brisbane > Shaping Graduates

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    by

    Belinda Vesey-Brown

    Recruiting new employees? Have you thought of building a Graduate Program? Earlier this year we assisted Brisbane City Council in conceptualising their image for this year’s Graduate Program. We built on their messaging and captured the essence of their responsibility to the graduates as well as the opportunities available to them. This employee branding embodies…

  • Social Media… not just a fad.

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    by

    Tanya Heading

    Social network sites are growing popularity every day. Businesses can no longer ignore this social media trend. Instead, we should embrace these opportunities as affordable marketing tools for both online and offline businesses.   http://www.youtube.com/watch?v=0eUeL3n7fDs   Here are some important ways that social media can benefit your business: Create and maintain awareness of your brand…

  • Social Media to the rescue

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    by

    Belinda Vesey-Brown

    With so many of us now connected to multiple social media platforms, we are all aware what a powerful marketing tool social media can be. We are now also beginning to realise ways in which we can harness its power to help people. Social media was a primary source of communication following the earthquake and…

  • Your own private island hang-out with your mates

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    by

    Belinda Vesey-Brown

  • CMO’s Guide to Social Media Sites

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    by

    Belinda Vesey-Brown

    The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly visitors in less time than…

  • Origin Energy Sustainability Drive Campaign

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    Belinda Vesey-Brown

    Early last year Origin Energy released a campaign called – Sustainability Drive Campaign. The reasons for the campaign were simple; with the growing demand for energy, climate change became an issue and Australians started noticing their energy bills begin to rise. People started to notice who their energy provider was and what they were offering. If they didn’t…