Sociology
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The 10 Best David Ogilvy Quotes According to Brio
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David Ogilvy was a pretty smart dude. Often called the father of advertising, he’s responsible for some of the most successful advertising campaigns of all time – success he attributes to his meticulous research into consumer habits. His philosophies on creativity and brand identity are legend, and many believe he is the inspiration for Don…
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Creativity versus Your Smartphone Addiction
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I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I was reminded of this TED…
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Putting the “FUN” back into theory
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The Fun Theory (a Volkswagen Initiative) argues, “fun is the easiest way to change people’s behaviour for the better”. They held a competition for people who had fun ways of encouraging good behaviour. For example: a ‘bottle bank arcade’ to encourage recycling, ‘piano stairs’ to encourage exercise, ‘the world’s deepest bin’ to encourage people to properly…
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Take the stairs!
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On any normal day, due to complete laziness I would probably take the escalator. If you presented me with the opportunity to have ‘fun’ whilst climbing a set of stairs, I’d definitely consider it. The Fun Project – Piano Staircase was an initiative of Volkswagen to see if by making the daily chore of climbing the stairs to be ‘fun’, would…
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Hell Yeah or No
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We can be easily inundated with requests, digital demands, work demands, life demands. Before you know it your week is blocked out with events, meetings and little time for you to stop and smell the roses. We’re all guilty of taking on a little too much but Derek Sivers “Hell Yeah or Hell No” is…
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Driven to distraction
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When did we cease to disconnect in favour for a distracted and digital existence? Brio talks to Damon Young, author of ‘Distraction’.