Trends
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Recession: a time for re-invention
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Here’s a great article I read which talks about branding and business growth in times of economic recession… You probably smiled the first time you heard someone say, “Flat is the new up,” and maybe even laughed when someone else replied, “Down is the new flat.” But the reality is that in a recession…
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Mobile Phones in Japan
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During a recent trip to Japan I discovered how technologically advanced Japanese mobile phones are. Many Japanese phones can listen to the radio and watch TV, can be used as a debit or credit card and swiped through checkout lines or to buy everything from mascara to jet planes. They also can be swiped and…
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Where do you get your information?
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It may come as a surprise to know that Australian’s are now spending more time surfing the net than they are watching television. People are also using the internet to keep up to date with their news rather than bothering with newspapers. What does this mean for your company and its advertising budget? How are…
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iPhone: A revolution in mobile communications
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Whether you are surfing the web, taking and sending photos, watching movies, listening to music, making a phone call, playing online games, or getting directions, there is only one device you can count on to do it all. That’s right, I’m talking about the iPhone. Not surprisingly, the 3G iPhone generated a lot of…
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Advertising to your audience
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Behavior advertising is what smart advertisers are using to target specific audiences. Behavior targeting advertising is a fantastic tool for business in reaching their target audience through utilizing their ‘digital footprint’. It works using information collected on an individual’s web-browsing behavior such as sites they have visited or the searches they have made, to select…