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  • ‘Anti-endorsement’ – the clever, new marketing tactic

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    Belinda Vesey-Brown

      It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to plan and the celebrity is a great ambassador…

  • Semi-Permanent Hits Brisbane This Friday

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    Belinda Vesey-Brown

      Are you one of the lucky ones to score a ticket to Semi-Permanent in Brisbane this Friday? I hope so, because this year’s conference is looking pretty awesome and tickets are sold out! Every year in 8 cities across the world Semi-Permanent showcases the best in graphic design, film, fine art, illustration, web design,…

  • Gamification: How Games are Transforming Marketing

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    Belinda Vesey-Brown

    Gamificiation: introducing the new buzz word for a marketing direction that takes cues from games.  Gamification in its basic form is introducing the mechanics of games and combining them with technology to deliver a unique brand experience for the consumer. These ideas are starting to be used by savvy marketers as some of the traditional…

  • Typographers Dream

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    Belinda Vesey-Brown

    “Designers, type enthusiasts and people who love to explore the world of typography, better take a seat before hearing – FontBook, the most complete reference guide of typography in the world, is now available as an App for iPad!” – Halex Pereira for MacMagazine Brazil (translated from Portuguese) As if I didn’t need yet another…

  • Hottest 10 Australian album covers

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    Belinda Vesey-Brown

    Triple J recently counted down the Hottest 100 Australian Albums, as voted by the Aussie public. When I was compiling my shortlist in preparation to vote, I noticed that the albums I remembered best as a whole, were the ones that I could remember what the cover looked like. It made me wonder if the…

  • Creative creatures of Mochimochi Land

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    Belinda Vesey-Brown

    There’s something about the ridiculously cute characters of Mochimochi Land that has me running to Spotlight in search of knitting needles and wool. I don’t now how to knit, I have zero patience and I’m pretty sure I’m going to be the world’s worst knitter but I feel compelled to try some of the awesome…

  • Incubus livestream promotes new album

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    Belinda Vesey-Brown

    Incubus has come up with an exciting way to promote their new album by setting up in their hometown of Los Angeles and hosting their very own livestream for fans to tune into prior to the new album being released. It’s called “Incubus HQ Live” and runs until July 6. The band will spend time…

  • Social media in emergencies

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    Belinda Vesey-Brown

    Social Media is, by far, one of the most powerful tools on the web. It’s a fast paced way of getting news out to friends, family and the world. In recent times, we have seen the world victim to a number of natural disasters and other emergencies which have been instantly relayed globally via social…

  • Beauty is in the eye of the beholder

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    Belinda Vesey-Brown

    I’m finding it fascinating the trend towards the change in beauty, especially in the fashion world. Today’s contributors to the fashion industry are constantly challenging traditional thinking, which inspires people like the Brio Group team to think outside the square. Typically we associate mainstream fashion with beauty (“OMG, that dress is gorgeous”), in the eye…