Trends
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Brand evolution
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When building a successful brand, it’s important to understand the impact your logo will have on how you are perceived within the market, its ability to communicate, and its appeal to your target market. This doesn’t necessarily mean it has to say or look like the product or service you are marketing. Looking at the…
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Chip Conley: Measuring what makes life worthwhile
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When you get caught up in the 9-5 rat race, it’s easy to forget what truly makes life worth living, and what really matters in life and in our careers. In this TED talk, Chip Conley reminds us to count what really counts. Happy counting! Tara
