Trends

  • iPhone gadget goodness!

    Just when I thought that I’d seen the best of the iPhone gadgets available, I’m forced to think again with the impending release of the Wow-Keys Keyboard. The keyboard acts not only as a docking station for your iPhone, synching your iTunes and charging your mobile device, but it also allows you to utilise your…

  • PR Disaster of the Year Winner: Vodafone!

    Last year BP’s oil spill took the cake, but this year it’s looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail & SMS delays, billing issues and poor customer service. Vodafone…

  • When fashion & technology collide: Burberry’s Beijing Show

    I’m not someone who you would say is “top of the fashion pack” but it goes without saying that I’m mildly interested in the “catwalk show experience”. I like them and when I’m invited to attend, I go, but I don’t often go out of my way to track them down or view them online.…

  • Tracing the iPhone’s problem

    Ever wondered what a map of EXACTLY where you have been over the last month looked like? Got an iPhone? Well, here’s something you probably didn’t (but should) know! It may come as a bit of a shock, but you might like to know that your iPhone is actually capable of doing this. The technology…

  • The rise of mobile marketing in 2011

    Mobile phones, it seems everyone has one right? In 2011 people are spending more time on their mobile phones than ever before. A new study by Microsoft Tag has revealed the cold, hard stats in an interesting infograph. Marketers, did you know that more than 1 billion of the world’s 4+ billion mobile phones are…

  • T-Mobile’s wedding dance

    The world is a buzz with excitement regarding the upcoming royal wedding of Prince William to the beautiful Kate Middleton. While fashionistas across the globe are speculating what she’ll wear, others are wondering what their vows will be. Meanwhile, the clever folks at T-Mobile have come up with a redo of the famous 2009 viral…

  • How do we want to watch television in the future?

    With the way technology is changing, it is hard to imagine how it will effect some of the simple things that we do every day, like watching television. Alot of the marketing that we are doing at Brio Group is all about how to target and personalise messages to individuals to get cut through. But…

  • The slow movement in advertising: Enjoy the Ride

    I’m loving the therapeutic nature of Perth Advertising Agency: 303 Group’s Road Safety Campaign which launched on 18 March 2011. They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your actions in life reflect your actions in the car……

  • History of browsers infographic

    You may or may not know this, but March was a big month for browsers. Three of the big four web browsers – Mozilla Firefox, Google Chrome and Internet Explorer – all released their latest versions! What they bring for us are improved standards compliance, support for all of the latest technologies including HTML5 and…