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TV Commercials

  • TQ launches Million Dollar Memo campaign to the world

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    Belinda Vesey-Brown

    Businesses around the world will go head to head for a $1 million Queensland travel package in Tourism Queensland’s latest global marketing campaign. Companies and workplaces around the globe would vie for the opportunity to win a luxury Queensland reward as part of the Million Dollar Memo campaign. On Friday 18 March, domestic and international businesses were…

  • Nothing beats Queensland campaign launches

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    Belinda Vesey-Brown

    Nothing beats Queensland is the message that will be promoted to Australia and the world as part of a joint $10 million Gillard and Bligh Government global tourism marketing strategy. Government Acting Prime Minister and Treasurer Wayne Swan and Queensland Premier Anna Bligh yesterday announced details of the campaign to support the state’s $9.2 billion…

  • To goo, or not to goo? That’s Cadbury’s eternal question

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    Belinda Vesey-Brown

    Now I’m not loyal to many brands and chocolate is certainly no exception, but these little guys with their own personalities and quirks have me coming back for more every year – even to the point where I think I should “stock up” because its going to be a long hard year (or roughly 8…

  • Super Bowl 2011 commercials: 3 million reasons to watch!

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    Belinda Vesey-Brown

    It was Super Bowl Sunday yesterday in the USA. Now, I’ll be honest here … I have no idea about American Football. I have no idea what it is exactly that they’re playing on that field, nor do I have any idea which teams played in the final yesterday or which team won in the…

  • You Can’t Be Serious – my new favourite photographers

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    Belinda Vesey-Brown

    In the midst of planning my wedding I’ve discovered some amazing photographers in Hailey and Andrew Bartholomew – the ridiculously creative duo behind You Can’t Be Serious. Their documentary style photography and film captures the beautiful, raw moments in life – be it a wedding, rolling around in the park or chilling on the beach…

  • Hahn Super Dry’s ‘Find a Phone’ promotion

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/mMtKUFrY5PE[/briotube] Hahn Super Dry this week launched an advertising and promotional campaign concept that reminds me of those wonderful golden tickets found in five special Wonka Bars in Willy Wonka and the Chocolate Factory. Hahn’s more adult game of chance is factored around mobile phones hidden in three Super Dry bottles or cans. The lucky…

  • Road safety campaign with a difference

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    Belinda Vesey-Brown

    We’re all too familiar with the road toll and the impact that serious traffic accidents have on families across the country. We are constantly hearing messages from the police and government urging drivers to take care, slow down and rest when tired while driving. Along with this, we have become accustomed to the “scare tactics”…

  • Gender Stereotype Advertising

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    Belinda Vesey-Brown

    [briotube]http://www.youtube.com/v/NIdrloPF0bU[/briotube] Have you ever noticed, every time you turn on the T.V, go into a store, or look at a newspaper, you are accosted by gender stereotypes? There are children’s Toy Commercials, which never show the fathers.  There are household cleaning product commercials where the woman is fretting over her mother in law coming over,…