TV Commercials
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Selley’s new TV advert – so simple but so effective
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I just had to share this new advert for Selleys with you all as it’s quite good. It warns men: Don’t leave your wife at home with a tradie. The ‘Do it yourself, before someone does it for you’ campaign – BWM’s first for Selleys – features a woman flirting with the tradie as he carries…
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GetUp launches spoof ANZ Barbara bank ad
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Seems everyone is talking banks at the moment … not necessarily in the positive point-of-view. Our back pockets seem to be constantly being stretched to the limit, whilst our banking friends reap the rewards. However, the ever-enterprising world of advertising can at least take a humorous viewpoint and we can have a laugh. Have a…
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And the polished turd award goes to…
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The last episode of this series’ Gruen Transfer announced the official winner of the Polished Turd award last night. The winner had to produce the disgraceful ad that was voted by the panel as the Worst Ad Ever. According to the experts West End Beer deserved the Turd for its terrible acting and painfully half-arsed…
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Longevity of a Catchphrase
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Think just for a second about an ad that is memorable to you. You know the one, the ad with the catchphrase that immediately comes to mind, that always springs up and even gets used in general conversation. One of the most long lasting and memorable catchphrases from television advertising that I can think of…
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Got a bit of Spring Valley Fever?
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On Sunday night we saw Schweppes Australia launch a significant multi media campaign for its fruit juice brand Spring Valley entitled ‘Where Spring Comes From’ . The new campaign, by George Patterson Y&R Melbourne, draws on the skills of multi-award winning US based animation house Psyop to deliver a series of executions that capture ‘the…
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Creative Social Media and a Meerkat!
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Developing a campaign that will be as successful online as it is offline is not always an easy thing to do, especially if you are selling car insurance! It can seem quite dry and boring! But with a bit of creativity British financial company Compare the Market managed to create an extremely successful campaign “Compare…
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Gruen Nation reminds us of the genius of the Lopez Murphy ‘Truth’ political ad
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Last night’s Gruen Nation (the only good thing about the federal election if you ask me!) reminded us of the excellent political advertising that came from Argentine Lopez Murphy a few years ago. The ‘Truth (upside/down)’ ad is so striking and beautifully written, you can’t help your emotions being tugged – for the right reasons.…
